Home Staging is One Little Red Wagon Thats NOT Tied to Other Sinking Ships in the Industry!
Inspired by Benita Gottfried's post: Is Real Estate Staging A Bubble Profession? I thought I would post a rebuttal to Benita's thought provoking question.
It is true that staging evolved into a full flung profession during the glory days of the most recent Real Estate Bonanza. It has also been postulated that home staging perhaps will pop out of existence just like the investment banks and sub-prime mortgages, whose fortunes rose and fell during those rollicking days of double digit appreciation and it's subsequent collapse. However, it would be erroneous to assume that the "Little Red Wagon" that is home staging is somehow tied to the sinking fates and ultimate demise of those same institutions connected with the sub prime mess and the tanking of the Real Estate Market. And here is my opinion why:
Staging boiled down, is simply merchandising. What is merchandising? It's is putting your best face forward ALL the time. Merchandisers in grocery stores have a process called "Facing the Product" and basically it means making sure that every sale item is faced forward so that consumers can clearly see Tony the Tiger exclaiming that it's Grrrreat! There is an entire science to merchandising that has nothing to do with mortgages, Realtors, and banks and everything to do with human emotion and what motivates the eye to look at something. It is precisely this science that is the basis for home stagings effectiveness and not the condition of the market. Those who can afford to merchandise their products, regardless of what those products might be, will ultimately sell more products than those who don't merchandise. We are, after all, emotive beings who are predisposed to our predilections.
Where does your eye gravitate?
We as human beings, that vast majority of which, have a difficult time looking at colorless empty spaces and differentiating those spaces from other spaces just like it. Imagine shopping in a generic store with everything wrapped in white packages and black lettering. We also as human beings, for the most part, are comforted by and gravitate towards order (example: a clean, well staged home). Likewise we are collectively unsettled and repulsed by disorder (a poorly kept and un-organized home).
Where does your eye gravitate?
So Unless you believe the world is spinning out of control and is falling into chaos (than any profession not geared toward subsistence survival will become obsolete) than yes staging and just about every profession is in trouble. If your conscious, emotional, and sensitive to your environment than as a buyer staged properties will continue to appeal to you, whether sellers care to pay for it or not. Staged homes will not provide the magic cure for over priced Real Estate and it will not supercede a qualified REA in selling a home. However, Home Staging, will continue to be a highly effective sales tool at the disposal of Sellers and REAs now and as long as there is Real Estate to sell. Staging is here to stay... today, tomorrow and beyond!
JDS Consulting- Staging Hawaii nei! Providing Real Estate Merchandising services including: Home Staging, Interior Decor, Turn Key, Landscaping, Remodeling, & Open House Hosting. Visit our Blog: Questions for Kimo: Decor Design & all things Hawaiian- Kimo Stowell Copyright ©2009