These tips come from a free tips booklet called 20 Ideal Networking Tips for Business Success, and is available from my site - includes reprint and rebrand rights.  At the end of this blog posting, I'll give you the link for the full download.

1.   Change how you think about your network

Train yourself to think of your network as a personal staff to help you meet your goals.  Instead of a database of alphabetically recorded names, your network is your human resources directory; each person filling a specific role based on how you utilize their particular qualities.  You will access your "staff" regularly-for solving problems, brainstorming new marketing ideas, or when you need a connection to a major prospect.  Your requests will be "keyword rich" for clarity, but expressed in a warm and personal manner.  Your sincere offer to return the favor will result in quicker and easier success for you and your "staff" -- that is now your ideal network.

2.  Identify your ideal client type

If you'd be happy to have just anyone as a client or customer, you should know that "anyone" is most likely who will show up, and they may not be ideal for you.  Get clear on the type of client you want so you can open the door to attracting them.  Jot down a list of qualities that are important to you in a client or customer.  Think of specifics, like the age range, sex, occupation, hobbies, geographic origin, and personality of ideal clients.  Now, you can market directly to them, get into their environment, and naturally attract them at functions.  You are creating a new standard for yourself, so develop a "not interested" policy for those clients/customers you attract that you know are less than ideal for you. Success is always more likely when you know what it is (or who it is) that you want.
 
3.  Create a publicity vehicle

WMary interviews Frank Caprahenever you have even the smallest publicity vehicle, there will be people clamoring for your attention.  You can host a local television show, record audio interviews to post on your web site, or write a newsletter that features others.  If the vehicle you create is designed to focus on your ideal client type, you will attract them.  When you spotlight them, encourage them to use that publicity on their own web site or in other marketing.  That visibility will bounce back to you.  Call on people from your network who have media contacts, are skilled in writing, have audio or video capability, or already have a publicity vehicle themselves that you could model.
Here's your link to 20 Ideal Networking Tips: 

http://www.marykurek.com/tipsbookletform.php

Happy Ideal Networking.

 

 

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Mary Kurek

Atlantic Beach, NC

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Mary Kurek, Inc.

Office Phone: (252) 269-0751

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