We are all looking to get ahead. We want good press, we want great referrals, we want hassel free marketing. Well........

Good Luck.

The beauty of Karma is, when you are a nasty person, you better watch your back. But also, if you are a good person, rewards will come your way.

Recently I talked to some other blogs and business owners. We talked about effective advertising, monetizing advertising, etc.

And simply put, get over yourselves. When it comes to business, a little good goes along way. There are some that will gauge success by the pennies that are spent putting ads up, pay per click, etc. on others sites, or receiving these minor sums when those on your site are lucky enough to be chosen.

You may earn $50 bucks a month making someone pay for advertising on your site. Or you can look incredibly successful running 7 or 10 free ads on your site. You can trade with other businesses, give the world the perception of success while giving others a chance to promote their businesses as well. Remember, there is never a reason that beside you and your advertisers, no one should know which ads are paid for or not. I love that there are some of us that think we don't need a perception of success, because we are successful, and then there are others that know, perception is everything, everyone can use better and improved mojo. No one person has it all, yet.

What charity, fundraiser, non-profit doesn't want free advertising? You can trade banners, ads, (not links, because no one sees them). Allow those companies to refer people to you as you refer people to them. Yes there are the big shots that have hundreds of thousands of followers, that command more than a mere trade. Leave them alone. Let HP or Microsoft pay the big money and give your business a great platform by being seen on 5 or 10 additional sites that aren't your own.

I guess what I am getting at is, don't get too big for your britches. Give another business a hand up, let those around you refer you, let them know who you are and what great things you can do. Allow those around you to really feel good about their realtor and their business. 

There are a lot of good marketing tools and then there are alot of marketing tips and tricks. But as my father used to say "Nothing will replace, good business. Make sure when they think of good business, they think of you."

This might just be my two cents, but when a lot of us get wrapped up in new platforms and technology, we often forget about business fundamentals.