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Brad Papa proves again that he is not your average realtor! Brad's unique marketing and branding techniques caught the eye of RE/MAX International, who chose to feature Papa in an article posted on the RE/MAX intranet. Below is the article that was published on 3/31/09 and is available to RE/MAX agents around the globe.
Mix of Slogan, Branding, Social Media Builds Visibility
Mix: Brad Papa uses a variety of things to market his business
By Deborah Ball, RE/MAX Times Online Associate Editor
Brad Papa appreciates the power of a memorable catchphrase.
He asks clients to "Come to Papa," and announces that "Papa's in the House" in his marketing.
The branding has helped the 100 Percent Club member with RE/MAX State Line Real Estate in Leawood, Kan., differentiate himself in the Kansas City market.
"When it comes to advertising and marketing, you have to be aggressive," says Papa, whose wife, Kelly, helps him with his marketing and social media campaigns. "There are a few people who don't like it, but most of my clients love it. They know I'm not Joe Shmoe Realtor; I'll get the job done."
Papa has taken the catchy slogans and his "Papa's in the House" logo beyond his business cards and Web site. They're on T-shirts, coffee mugs, key chains and grocery tote bags - all free gifts he gives to clients. Papa plans to expand his branding with refrigerator magnets, and he's already advertising his Web site on the family cars.
Investing wisely in marketing now, Papa says, leads to bigger, better paychecks later.
Papa maintains a robust presence on popular social networking and media sites such as Facebook, MySpace, LinkedIn, YouTube, and Twitter. Agents who aren't using these vital outlets are missing some great opportunities to network and create more business, Papa says.
"Social media is low-maintenance, and it's a great way to expand your sphere without spending a dime," he says. "You may not get a ton of random hits from it, but it enhances search engine optimization and puts your name in front of more people."
Now is the time to be persistent, Papa says.
"If you have a great last or first name, figure out a great rhyme or do something else that's clever," he says. "Put time and effort into making yourself stand out. Follow up with your leads - especially past clients - until they tell you to go away.
"Too many people don't stay in touch with past clients because they're so busy looking for the next deal. If you take care of the people you have now and those you've already helped, it'll come back to you."
Comment on this story E-mail your comments to email@example.com. Please include your full name, RE/MAX office, city and state or province. Comments, slightly edited for length, flow and punctuation, will appear below.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.