Last week, I wrote a post entitled "Blogging Is Like a Reality TV Show". It had to do with the fact that you don't have to write EVERYTHING on your blog about real estate, but 10% to 20% of the time that you write about your city (or even better - neighborhoods in your city), there is a strategy you can use to rank higher on the search engines to get more traffic. BTW: It's usually well worth the extra 30 to 60 minutes of effort because by ranking in the top 3 for any given search phrase, you are 300% to 1000% more likely to get someone to click through to your website. If you're STILL not a believer in this strategy, read my "case study" about Darryl & his brother Darryl.
At the end of the post, I cited an example using my friend Jim Duncan's blog post about "Fifeville Charlottesville real estate", and noted that he ranked 7th on Google for that phrase. I demonstrated the fact that it takes very little effort (as in -- one link from my Active Rain blog), and let's just say I'm thankful to Active Rain that I don't have egg on my face.
Here's a screenshot of Jim's #1 ranking a week later. Note that he bypassed Zillow, city-data AND the city of Charlottesville itself for "Fifeville Charlottesville Real Estate". Thanks for pulling through AR!
Again, here is the initial post on how you can do the same thing in your area. I hope you go do it, and come back and share your success by commenting here!
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depends on the long tail search term, the competitiveness of the area, etc.