INNOVATIVE WAYS TO MARKET

Homeowners move once every seven years on average, according to NAR, making it important to keep in touch with past clients for repeat business. To do that, some real estate firms use creative techniques. Chicago's Dream Town Realty has become a part of clients' morning routines by sending a pound of coffee beans to certain clients on a monthly basis. HER Real Living in Columbus, Ohio, provides moving tape printed with the company's logo to help buyers prepare for the move and keep the company in mind. Meanwhile, agents increasingly send friend requests to past clients on Facebook and LinkedIn, and they keep track of birthdays and important life events by responding appropriately. Some firms even host annual events or throw neighborhood parties for homeowners who want information on how to dispute property taxes. By helping, agents hope their names will be remembered because they helped homeowners save money.