How to sell in todays housing market

Real Estate Agent with Keller Williams Realty

If you've ever listened to most real estate agent they talk about their websites (this is a bare minimum for being in the business), for sale sign, newspaper advertising (it doesn't work anymore), open houses (little effect), blah, blah, blah. Truth is you need to be able to reach the masses through effective online marketing and price it at orbelow market. Period. Sure, for sale signs still help, but they don't sell houses. And neither do websites. Whatever you do, price the house correctly. And then, spread the word. While all these efforts can be expensive, selling by owner will only delay your efforts and then, if you happen to snag a wandering buyer, you might be lucky to "net" the same amount of money had it been listed with a professional Realtor. Brokerage fees can look like a lot of money, but in the end, what counts is getting the home sold and netting the most amount of money in your pocket, While it's true, there are a lot of real estate agents, almost as many as licensed automobile drivers, there are only a few real good professionals. So, make sure your agent is well versed in the jungle of internet marketing, utilizes proper pricing strategies, is a good negotiator, and pocesses strong work ethic. So how do you know? If the agent has been actively selling for the past 20+years (we went through this mess in the early 1980's-been there don that), maintains a good success record, and is well versed in technology and the internet, chances are you have a good agent to represent you and get your home sold in today's housing market.


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Jennifer Jensen
JBJ Staged 2 Sell - Appleton, WI


Another key to sell in today's market is home staging.  Homeowners can do the work by themselves or hire a professional home stager.  Today, people have higher standards thanks to TV programs on HGTV, TLC, ect.  Many people are not aware that professional home stagers are avaiable in the appleton and Green Bay areas.



May 01, 2009 07:22 PM #1
Richard Larson
DigitalVision360 - Green Bay, WI

For vacant homes, virtual staging can be a solution. We can take a photo of an empty room and digitally insert furniture, window treatments, and wall hangings. With the abundance of foreclosures on the market today, this can be an affordable and effective marketing tool.


Ric Larson

Mar 18, 2011 10:30 AM #2
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Mark Hilgenberg