Are there really agents out there who still don't know what Home staging is??

Hello.....where have you been.  Your area is way behind the times.

 

Patricia Aulson/NH/ME & MA 

I would love to stage all my listings. My clients on the other hand don't see the benefit of staging. I think at this point the home owners need to be educated on the benefits to staging their home. I actually got a listing this year because the other agent insisted they had to stage their home and they absolutely refused to. So even though staging might have helped I wasn't going to force the issue. Also I don't think most homeowners understand what staging is. Now this is talking from my area only other areas may be different.

Good post and I agree there are some places so far behind and I live in one of those. Realtors as a whole here don't even want to discuss what its about and say the places sell anyway.,,,I am educating slowly and hoping someday it takes off BIG TIME.

Kathy,

You aren't alone. New England is notoriously hard to convince about just about everything. I have lived IN N/E all my life so  I just keep plugging away at it.

Today I went to an open house and met a wonderful lady how has a huge burden. The house was so full of " things" that you couldn't see the walls, floors, anything. But I think I made headway. I am going to talk to the broker she works with on Tuesday, at his request, cross you fingers for me.

I believe that staging is a great benefit to the Real Estate community and eventually they will catch on that they need to leave the hard stuff to us, those of us how love what we do.

Just as a foot note, there are hundreds of agents and brokers in Connecticut, and only a hand ful that have taken the time to benefit thier business by joining A/R. So I am climbing a hill on 2 fronts. Wish me luck!!!

Kathy Holbrook

Kathy,

 

I know what you mean, I was recently hired by a home staging company (Nuances, LLC hired us about a month ago) on Cape Cod, MA to optimize their website for Cape Cod Home Staging - and it is amazing how many agents do not really know what home staging is.  We are working on several marketing initiatives to continue to spread the word.

In the meantime I wanted to share with you some of the results I have managed to deliver for them:

Google #2 organic

Yahoo #2 organic

And we still have not loaded many new additions to the website that should easily put them into the number one position (within 2 months from not even being on the map).

Since I manage many real estate websites I have begun to build in sections on the real estate websites to feature a section to also educate the general public.

We are always interested in reciprocal link exchange with other home stagers (not in the same geography) as it will benefit us all - please let me know if you are interested in participating.

Thanks - Michael

Home Staging has not really caught on here yet, Kathy. In fact until a couple of years ago, no one had heard of it !  It is starting to pick up now and a few realtors at my office have their staging certificates hence do staging as a sideline.  I have had a few clients who 'staged' their own homes (actually they were just superb decorators and had excellent taste ) and their properties literally sold themselves !  It is wonderful to list those kinds of homes... 

Jo 

Hi Kathy.  I am in the london area all the realtors i have met do know about staging.  I think a big thing is the sellers need to be educated.