The following homework assignment was proposed to us by Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc. He wrote a post Is it brains, brawn or beauty?and asks these questions:
What sets you apart from other REALTORS(R) in your area?
Why would the consumer choose to work with you instead of your competition?
Once you have their business, what do you do to keep it?
Well, I like homework assignments so I'm going to do it during a slow Good Friday morning at the office. (yes, I finished what needed to be done so far....besides, I'm a multi tasker LOL).
Here goes:
1) What sets me apart from other REALTORS® in my area?They KNOW me at our location in the Mililani Shopping Center. I am not just an agent but a 'fixture' in the office for office support as well. Anyone walking into our office immediately sees me there three days a week. I'm a long time resident of Mililani, Oahu, Hawaii and grew up from the beginning of the building of Mililani Town. I have had many referrals from clients, friends and family and word of mouth seems to work the best. We are centrally located to the Military bases and my online presence has been a PLUS for all Hawaii Military Relocating to Honolulu County. For this part I have a successful website and outside blog that bring many a contact and take heed to my own philosophy of The First 24 Hours- Crucial Internet Strategy for Listings
2) Why would the consumer choose me to work with instead of my competition? I'm up front and to the point...HONESTY is always the best policy no matter what. I've worked hard in Building a Reputation Over a Lifetime and it shows in my demeanor no matter if it's business or just every day life. I'm me...what can I say. And when someone can see from the outside who I am inside then they know they're getting the REAL (as in Real Estate) Agent. I KNOW MY MARKET and I follow up with all long distance clients long before the Relocate to Hawaii. I also believe that my easy going nature and my boisterous (not really ...but infectious to say the least) laugh allows them to be comfortable. It's more than a transaction...it's a relationship too, right?
3) Once I have their business, what do I do to keep it? I stay in touch with correspondence regardless if they are here or in the Continental U.S. They get reports as each part of the transaction progresses. Most recently my listing Royal Kunia Home JUST SOLD! was a long distance transaction with the seller whom I met only once on a follow up on his home in the beginning. By time the transaction finished we had hours upon hours of phone calls and over 700 pages of emails!
Bottom line....it's the transparency ....the 'no act' person beneath the professional who tells it best when Defining Success and this professional who loves what she does...and THAT'S my self analysis.
Thanks Broker Bryant! That tickeled my motivation and gave me a jump start again!
Very cool Sally. I will be grading homework assignments later in the week. You done good. By the way 700 pages of email on one transaction is incredible!!!!
Sally, wow, 700 pages of emails, wow and wow. I had one like that, but probably not quite 700. Way to go! Bet BB gives you an A. By the way, that was very well done. You would be the only realtor to use.
98% of our business is repeat business and referrals from former customers...that answers all 3 questions...try us once, you'll never go anywhere else again...!!! Thanks, Fran
Andrea: I think in my area :) In any case...emails for me are black and white and not heresay. They have time/date stamped and easily referred to... :)
Fran: Exactly...and referrals are surely the kindest compliment someone can give )
George: Oh...goodie... Do you have influence over BB's grading? You think she has influence? Maybe I better give her a buzz lol.
Thanks Sally - Tell Broker Bryant that I'm going to do the assignment also. It will be good to see what I can put in it too. It will help with those "why you should work with me" sections on web sites.
Sally - a "slow" Good Friday morning? Fortunately ours was anything but slow. Downtown St Petersburg is alive and well, with sunny skies and balmy breezes.
Sally, I have no doubt it's about transparancy. People like what you write...in blogs and websites and your words convey a message about who YOU are. I've heard as well as many others "I feel as if I already know you."
I am an email addict. Given that we are required to keep a communications log, it makes sense to communicate as much in email as possible. Following all phone conversations not only do I document phone conversations in my communications log, I send email communication confirming the telephone coversation. It definitely consumes time however time well spent. It helps keep me on track. Thanks for your great post!
Sally - I agree, Honesty is the best way to go. I also keep every e-mail for it is a great reference if you need it. Wishing you and your family a Happy Easter.
Woo Hoo, You took the challenge and came up with all the right answers. I am sure it didn't take much thinking on this assignment because you actually live your answers. Congratulations , you scored an A+
Your transparency is what makes you so easy to be around. I remember when you started your group and there was trouble - you took it in stride and never backed down. I respect that about you. Have a great Easter!
OMG! I missed this assignment! Am I going to fail? =P You always write yours so well that I may as well not even bother anyway. But I wanted to ask how you pronounce Mililani. Is it exactly like it's spelled? I always want to drop a syllable. Or does one of the L's have a different sound?
Debe: Hmmm...a good grasshopper...please clarify lol.
Jeff: That was so long ago it seems....the people that wanted to put a damper on it huh? Yup...that's when i came up with "being positive does not mean I let you run all over me"....I like that. Thanks Jeff...you've been supporting many such as me for a long time :)
Lisa: No failing. Hey...I'm still recuperating from last weekend. I'm going to veg this weekend lol.
Mililani...hmmm.. Mi lee lah knee....how's that lol
Sally- And you are beautiful on top of all those excellent ways you are set apart. People do tend to gravitate towards warmth and beauty which you so abundantly possess.
Ok Sally - we will take the challenge and report back to you. But we are not as organized as you obviously so can we start Monday?
Thanks for the challenge
Al and Peggy
Sally - reading about your office in Mililani brought back some great memories for me. My husband and I had our first apartment in Mililani. I have spent time in that shopping center. You are head and shoulders above the rest just based on what I read in your blogs. You deserve all of the success you have achieved. Thanks for sharing and as a former teacher I would definitely give you an A+.
Sally (from Sally)... I tell ya girl.. I would refer you in a heartbeat. Now if only my clients will take me along on the house hunting journey... you can have all the commission... I'll just go along for the ride.
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Sally...
I might have to take this homework assignment on and see what kind of answers I can come up with. Interesting introspection!