If you have been in the Real Estate Industry for any length of time, I am sure that you have received this phone call.
It usually goes something like this.
Ring, Ring, Ring....
Caller: Uh hi, is this (fill in your name here)
You: Why yes, how may I help you today?
Caller: Well we want to thank you for all of the information that you provided. You gave us a really thorough listing presentation. You told us what we would need to be done in order to get our home in shape for sale. You explained your multi-pronged marketing approach which would be targeted for our market and potential buyer who would eventually purchase our home. You gave us a Comparative Market Analysis and explained to us what our home could potentially sell for in its present condition. You told us that how much money we would take home after all of the closing costs were subtracted. You answered all of the questions we had plus many more.....but
You: Yes (said with baited breath because you know what's coming next)
Caller: My brother's wife's cousin's husband's father's mother-in-law just got her real estate license and we are going to give the listing to her.
Now this doesn't happen to me often, but it does. So what do you do? What do you say? I am usually very gracious and I thank the caller for letting me know of their decision.
You will not get every listing that you solicit. Every potential buyer you speak to will not become your client. You have to remember that you only want to work with clients who want to work with you. Buying or selling a home is hard work. You want your clients to trust you and feel totally comfortable with you. If a potential client is more comfortable with their distant relative,
LET THEM GO!
Move on to finding your next potential client. I would guess that 50% of the time, 6-8 months down the road, you will receive this call....
Caller: Hello (fill in your name here), I don't know if you remember me, but I talked to you a while back about selling our home and we were going to use my brother's wife's cousin's husband's father's mother-in-law. Well things didn't work out and we were wondering............
Everyone have a wonderful day
If you know anyone who is looking to buy or sell real estate in Burlington or Camden County NJ, and they are looking to work with the best Real Estate Consultant in the area, have them give me a call.
Leander McClain, Burlington Township Realtor & Real Estate Consultant, Keller Williams Realty, 1814 Route 70 E, Suite 200, Cherry Hill, NJ 08003, 856-321-1212 Bus., 856-685-1677 Direct
Recent Posts
Economic Stimulus $8,000 Tax Credit
Comments (5)Subscribe to CommentsComment