We have been trying to catch some elusive squirrels who have decided our attic is the "hang out" spot to set up house and of course throw parties at night.  Wonder why the squirrels have not fallen for our trapping attempts?  Setting oneself up for failure is an unfortunate but common theme in our industry.

Why is it that we have good intentions to commit to aspects of developing our business, yet when all is said and done it evaporates away?  Quit standing by and watching and get into action! 

Prospecting - Key to our business and an absolute need to do if you have hopes of building to new levels. 

• Select at least one new prospecting activity (postcard touches, newsletter, expired listings, FSBO, etc)
• Calculate the cost associated with the prospecting activity and budget.
• Take the new activity and develop a business plan on how to integrate it into your schedule.
• Develop a touch program of when the activity will take place.
• Place the activity on the calendar.
• Follow up and DO IT!
• Hold yourself accountable once a week to make sure you are doing what you committed to do.

If you have a lack of business, you need to prospect.  If you need to build your listing inventory, you need to prospect.  If you need buyers, prospect.  Prospecting ... we all know we need to do it.  Few really do and those who do we call Top Producers!  Would you rather just sit it out or trap the business?