Can you believe that there is just one word that can make a negative impact on your business? That there is a single statement that not only discredits you in many people's minds but also makes you look like you don't know what you are talking about. In my years of working with the public it never ceases to amaze me how many professionals use this word over and over and don't even seem to know they are doing it.
What word am I talking about you ask? Um, well. Um...I guess it could be described as...um...uh...um.
Last week I talked to a person trying to sell me on their product and services. After about 3 minutes I was actually pretty interested in the product but was thoroughly irritated with his lack of communication skills. The conversation sounded something like this:
Salesperson: "Uh, so yah. This product would be great for your business and getting more referrals. Uh...oh and you get uh, free online service with it too. Uh this product is very dynamic and does a lot to get your closed clients to appreciate, uh, your service and uh, well you. So uh...uh...what do you think about the uh...the product?"
*As a joke to make him laugh and ease up conversation I started the next sentence in a Bill Lumberg voice....*
Me: Uh....yah.....uhmmmm. I'm gonna have to ask you to uh...yah. Say that again. Yah
*I was expecting him to change his sales pitch, maybe say it better or maybe even laugh and loosen up. What happened next blew me away. This next part is verbatim.*
Salesperson: "Uh, so yah. This product would be great for your business and getting more referrals. Uh...oh and you get uh, free online service with it too. Uh this product is very dynamic and does a lot to get your closed clients to appreciate, uh, your service and uh, well you. So uh...uh...what do you think about the uh...the product?"
It was unreal. It was like he learned his entire sales pitch by heart and never quite knew what it was he was selling. Now this wasn't some greenhorn to the sales world. He was well into his 50's and was apparently a regional manager for this company. He had also apparently had done "hundreds" of sales presentations before.
I chose not to use his product.
Try This ~ Go talk to someone about anything you want for 3 minutes straight. You be the only person who talks, but do everything you can NOT to use the words, UH, UM, or LIKE (as a filler between sentences). It will shock some of you just how hard it is. 
You see this is far more important than just words, but what it conveys to our clients. When you hear someone talking to you in this manner what does it say about them to you? To me it tells me that this person is not sure of themselves and whatever it is they are speaking about. Since a large majority of us are in sales, we simply cannot afford to sound like someone who isn't sure of them self.
If this characterizes the way you speak you certainly aren't alone. I listen carefully to the way people talk and it seems more people use this kind of speech pattern than those who don't. Just remember what it can mean to your clients and how important it is that you be mindful of that.
Choose today to give up that bad habit and you will be surprised at how many people you will impress!
Jacob - Rates right up there with "you know"!