One thing that you as a business person should always focus on is other services or products that you can offer your customers. You see there are front end types of products that get you started or "introduced" to your customer. Well, "NOW WHAT?" Of course you will email them and talk to them but are there other services or products you could provide them with that you could profit on? This is called backend sales and can be more profitable than the first or "front end" sale in some cases. For example, on more than one occasion we have sold homes to executives that were coming into our market to take over a business and expand or grow it. During the home buying process it was learned that they would be looking for commercial space in the area for expansion. In every case they had commercial Realtors helping them but giving them terrible service. We would begin to send them commercial properties in their email. You guessed it; we sold them a home and a building. Guess which one paid the best? Yes, the building of course. If you have an investor buying up property you might ask that investor who will manage the properties for them? He might not have thought of all the prate falls involved in property management.
The thing most Realtors fail to realize is that our customers are like us. They simply want good service they can understand. They don't want or need several Realtors in their life when one can handle it. Pay close attention and be that one.
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