Hot Air Balloon over Valley Creek Park 

Realtors interface in the real estate business on a daily bases.  The process of selling a home, contracts, mortgage responsibilities, etc. should be second nature to us.  Like the horse out for a ride and as you get close to the stable it kicks into automatic and heads home. 

An agent in my office called asking if I knew of a survey company she could contact.  She was concerned that her clients may have to pay for a new survey as their existing one did not have the pool reflected.  She went on to explain that her clients just had not read the contract well regarding the survey options and what the buyer indicated was the seller's responsibility to provide a new survey should the existing one not be acceptable.  I told her to put all that aside and lets take one big step backwards and look at this picture she painted.  "Her clients had not read the contract well ..." so I asked who is representing her clients?  Well I am.  Enough said ... I launched into a 101 on representation and responsibility and points to better assist her clients in the future. 

Do we take for granted that our clients understand the contracts, the process?  Should we just adopt the attitude that our clients can read and therefore they understand?  It is up to us, their representative, to educate and guide our clients with clear unquestioned understanding what they are signing and how this will impact them. 

After I finished my conversation with the office associate I walked out of my home to see this hot air balloon drifting across the sky.  Perfect ... just brought a visual to sum up my whole point.  We need to make sure our clients fully understand what is taking place and not let the process of selling go right over their heads. 

 
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10 Comments on Are You Talking Over Your Client's Head?

APR
14
1 Featured Post

Well said, Connie. Each profession has its own knowledge domain and langauage. Our clients need to have the knowledge we share translated into terms they understand. This isn't an option; it's a requirement for professional service. We need to stop the "speil" and retrace our steps until real communication and undertanding are shared.

10:39pm • #1
200,392 Points 1 Featured Post Outside Blog

So, how quickly is that associate going to get a new survey, and pay for it out of her pocket?

I can't believe she said that.  I can't believe she didn't explain everything in detail, and ensured the clients understood EXACTLY what they were getting into.
When in doubt, have the client repeat back to you, what you just explained to them, to make sure they go it. 

I also write things down and make sure they are understood.  Sometimes saying it is not enough.

 

10:47pm • #2
APR
15
297,320 Points 4 Featured Posts

ToulaRosebrock,com

Hi Connie:

Great Shot, what timing!  Perfect photo for this situation.

I always walk my clients through the process, step by step.  It's a must!

6:30am • #3
240,505 Points

GOod post and timely too...just the other day I was at a listing appt of a nice home...I suggested staging. The client seemed to understand and when I met with him a couple days later..he admitted he never had heard of a stager and had to look it up....I should have explained it right away.....

7:50am • #4
277,272 Points 42 Featured Posts Localism Sponsor Outside Blog

Connie

Timely refreshers make better agents.  Too often one can become side tracked and forget that the public at large is missing key information which is why they hired us in the first place.

Good job!

8:09am • #5

Most of our clients have "no clue" when it comes to real estate transactions.  We do this day in and day out(and even in our sleep).  We need to think like a teacher introducing a new subject to our class.  Explain in simple English, ask for questions frequently and review what we covered. 

8:59am • #6
173,015 Points 4 Featured Posts Outside Blog

Its sad, but that sort of thing happens all the time.  You should never assume a buyer KNOWS anything.  Sure, you will have some that understand the process and pay attention to detail, but those are far and few.  Most need guidance, as you pointed out.

11:37am • #7
APR
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199,152 Points 26 Featured Posts Localism Sponsor Outside Blog

Nice analogy Connie ! and what an inspiring sight to see the ballon right there. Handy that you had your camera at the ready !!!! Good job :o)

 

8:47pm • #8
APR
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105,698 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

It's hard to teach our clients what they need to know without talking too much or being outright boring with the real estate terms. Great Post and I like the Hot Air Balloon!

7:57am • #9
APR
29
546,590 Points 10 Featured Posts Outside Blog

I work under the assumption that all my Clients have no more than a first-grade education. It's the only way that I can truly manage their expectations because I can manage first-graders very easily. It's served me well throughout my business career.

5:01am • #10

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Connie Goodrich, CRS (McKinney Realtor) Texas

Mc Kinney, TX

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Keller Williams Realty

Address: 6951 W. Virginia Parkway, Suite 100, McKinney, TX, 75071

Office Phone: (972) 562-8883

Cell Phone: (214) 906-7547

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Connie shares information regarding the real estate industry, areas in the Dallas, McKinney, Frisco, Plano, Allen, and DFW Metroplex and great experience with vendors.


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