I was reading Jeff Belonger's post today.
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Mortgage Knowledge at its BEST!!!! (Jeff Belonger) |
His post, To be or not to be an EXPERT, that is the question - Such as an FHA Expert, is fairly straightforward. The post is fairly straightforward in that he gives examples in supporting his theory that 
cthere are a lot of "experts" out there, that are "experts" in name only, and thus, as a result, mislead the consumer.
I find that there are the KNOWs and the "don't knows." The knows are people in our business who actually know their business. They know it inside out. What they don't know, they know where to find the right information and the right resources. The bottom line is that they KNOW how to serve their clients. THEY'RE GOOD AT IT... AND THEY ENJOY IT.
The "DON'T KNOWS" involve two categories. They either lack the experience and training to properly serve their clients or they lack the motivation to do so and are really more interested in the transaction rather than the relationship.
Here's where the don't knows screw things up for the knows. The knows take pride in their work. They work hard, have ethics and place extremely high value on the referral. For the Knows, the right relationship can mean a huge and steady stream of income from must one source.
I really wish that search engines could filter for truth, knowledge, integrity and ability. However, Search Engine Optimization (SEO) doesn't search for knowledge, integrity, truth and ability. So.....the "don't knows" end up confusing the client or placing undue fear with them so that they can take advantage of that relationship (quite the opposite with the "knows").
The bad guys are the ones who want to steal your business and not earn it. In other words, they are too lazy (or maybe so sharp) that they want you to see bells and whistles, but not the facts. Not even the facts that could hurt you, the consumer.
YOU CAN'T GET MEZMORIZED by a slick web page. You need to get mezmorized by knowledge, service and experience. Generally, longevity in this business is a good thing. It means that you're making it, you're not a flash in the pan and you know how to serve your clients. Longevity means that people like you enough to refer business to you because of your past service.
Newbies in this business can make it, but this post is about the consumer. If I hear one more comment about people who fell for a slick web page and couldn't get the service they actually wanted, it'd drive me crazy...it'll drive the consumer crazy too.
Jeff Belonger makes so many mentions of people who have read something on line, but when the loan officer had to deliver he couldn't. Why? Because the Loan Officer was a "don't know". They either didn't know or they acted like they did. There's more of an excuse for the newbies in this business, but ultimately it hurts us in the profession.
When shopping for a realtor, the exact same flow stands. You need to find someone in the know. Even in this market, I'm working with realtors who are swamped with buyers. They're getting them all on referral. That means that they're the KNOW realtor and their database knows it and refers clients to these top agents.
When shopping for a lender or realtor, don't look for bells and whistles....look for experience, dedication, referrals and knowledge. Bells and whistles can be nothing more than smoke and mirrors.
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