I was very excited when I saw the initial email from my Philly friends, the Somers Group, asking people to join them in the Probloggers 31 Day to Build a Better Blog Challenge. They were so excited they even started a group for us to all share our experiences - check it out.
I thought - who wouldn't want to improve their blogging abilities while at the same time, growing their business, their knowledge and having a way to stay accountable to those tasks? Then, the excitement turned to panic as I took on some new clients in the past 2 weeks with lots of projects that had deadlines. Believe me, I'm not complaining, but what was I to do? How could I do these tasks and my work? As the days came and went without my doing a task I started to get discouraged wondering how would I ever catch up.
I had some free moments of time this afternoon and went over to the Problogger site. Great news!
One of the great things about this challenge is that Darren has designed it in a way that does not stop participants from saving his valuable emails and doing a few tasks a week instead of 1 each day. In addition to that great nugget of information, I also discovered that it's not too late for you to join in on the fun and the amazing learning experience to building a better blog - I highly recommend it as I am learning "new" and "better" ways of improving my blog and extending my reach and you can too.
Ok, so here I am at Task 1 - Elevator Pitch
Problogger explains an Elevator Pitch in this way: An elevator pitch is an overview of an idea for a product, service or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words."
As I read through the exercise I realized I had created one already without even knowing what I was doing, that I have been using since the very beginning of establishing my business. For those of you who read my blog regularly you may have noticed that at the end of each blog I have the question:
Ready to take your marketing to new levels? I also have this linked to my realestate show that highlights some of the reasons we should partner to improve your marketing efforts. I've often thought that if someone is answering that question while visiting my blog then they would be intrigued enough to contact me/engage with me to find out how they can experience a new level in their marketing by partnering with me.
What are you thoughts? Do you think that my elevator pitch addresses what I do and how I can help you? (I love honest and constructive feedback - so fire away.) Note: If TLW is visiting, please be gentle (lol)
To my faithful readers: What is your elevator pitch? If you don't have one what do you think a good one would be that describes you and your services and encourages people to engage with you?
Again, I invite you to join in on what I consider to be a great challenge - one that will have you feeling you have a achieved a great level of understanding of blogging, your business and the effect you can have with your consumers and colleagues.
Of course, if you simply don't have the time or desire to join the challenge, feel free to stop by my blog for some helpful tips and advice and to follow along. I absolutely love sharing information with my readers and others may say it but I believe I have the best readers who appreciate the knowledge, advice and experiences I am able to share with them and that they so warmly embrace.
Coming Up: Day 2 - A List Post (Measuring Your Social Networking Efforts)
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Ready to take your Marketing to new levels?Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2009
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