I must admit I have seen and sat by those faithful cold call talented agents in the past.. Truth be told, I sort of envy them. They could call a priest in the middle of Sunday mass without hesitation. Nothing sways them to hesitate. It is truly a gift! Just not mine.
As outspoken as I am I just can not bring myself to cold call people to promote my real estate business. I know this is NOT a good thing in real estate. But instead of feeling discouraged, I decided to promote the gifts I do have. Social Networking. That I can do, with my eyes closed, half sleep and with my hands tied behind my back.
I love people and no one is a stranger after the initial hello. I could talk to them about special financing, renting verses buying within 10 minutes of our initial contact. I personally have to run with what I am comfortable in doing and that comes natural to me. I once had an employing broker tell me that when you market in the area you are good at, success will follow you. I believe that to be true.
I write this little encouragement to those agents that struggle with cold calls and feel as if your business will never grow. While cold calling is vital - which I truly believe - it is not for everyone. Instead of being discouraged, go out and promote yourself in the areas you are good at and be confident that what comes naturally will reflect to the people you will draw in.
I love to ride my 2003 Anniversary Edition Harley. Most all my clients have come into my business sphere when I was out enjoying my day. Its amazing how your social environment can become your greatest business tool. Dont force yourself to be something your not, but allow yourself to be all you can be in the area in which YOU thrive!
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