Trying to sell your home by yourself? Here are some tips on writing effective ads; advertisements that GRAB the buyer and make them want more!
1. List all of the best features of your home and pick the top 5.
2. Use an attention grabbing opening statement about the house. Such as:
Boring opener = clean
Attention grabbing opener = Better-than new. Blue-ribbon condition. Showroom fresh.
3. Less is more. Include some facts about the house (bedrooms, bath, price and definately square footage) but keep it brief.
4. Use words that appeal to all of the senses. Such as:
Boring words = rural location
Appealing words = The charm is country and so is the quiet. Leave the city lights behind
for a simpler life.
5. Avoid overinflating the ammenities of your home just to snag a buyer.
6. Focus your ad on the items on your top 5 list.
7. Include your name, contact number and e-mail address in your ad.
8. Use lots of photos. Dont just put in the typical standard front shot. Buyers love lots of pictures, or even better, video tours!
9. End with a call to action, such as:
Won't be around long! Call today.
For a private tour or more information, call now!
10. According to the Newspaper Association of America, here are the top things a buyer wants to know about a property:
a. location
b. price
c. type or style of home
d. square footage (Dont know yours? Go to http://www.preblecountyauditor.org )
f. bathrooms
g. lot size
h. Ammenities
i. garage size and style (attached, detached, storage, opener, heating?)
j. How to contact YOU.
Stay tuned for more tips and tricks in my "FOR SALE BY OWNER HELP KIT" series.
My goal is to "get by giving". I am always happy to help you out with any tips or tricks you need to sell your home by owner. Selling a home is a complicated and sometimes difficult process, but it doesn't have to be! I only ask that when you do decide to enlist the help of a professional, you give me a call! Thanks!
Kelley A. Weimer,
a house "SOLD" name!
Professional Real Estate services for Preble County OH and beyond; including Eaton, Lewisburg, Lakengren and West Alexandria.
**** Certain excerpts of this blog have been revised from the Floyd Wickman SMART PROGRAM.****
Ya can't go wrong with Floyd!
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