So you got a short sale listing...
Great.

Now what? I have noticed that a lot of people seem to keep running with the good old listing strategy they always used, and by that I mean roughly nothing.

In general, marketing a listing is a good idea, in this market, it is a really good idea.

Here is your typical marketing:

Take pictures.
Write a blurb for the MLS.
Maybe post it somewhere...
Oh, yeah, put a sign up.
And, let's not forget, ad it to your $$$ ad in the listingbook.

Sound about right? Ok, why am I not happy here? Because the person who does this is loosing piles of opportunity to: A) Get the property sold. B) Generate additional business.

What else can you do?
Here is what I do...

1. Learn to take pictures. Don't gimme that thing about a point and shoot being as good as a real camera. If you are too lazy (yes, I call it that, it is what it is) to learn, hire a pro - and QUIT whining about it alright.

2. Put FLYERS out. No black and white - although it works too, but color is preferred.

3. Use an 800# on all your signs. Most 800 systems will allow you to assign different extensions to different marketing mediums. Alas, I can tell if you are calling on my sign, or the flyer, or the listingbook.

4. Get the enhanced listings on Realtor.com - anyone doing it will tell you they get calls or have sold houses that way.

This is just the tip of the iceberg, and I think should be a minimum if you want to succeed. Sure you can do less, but if you already spent all the time and effort getting the listing, why not optimize your return by selling it fast?

I would like to hear what others do.
Sometmes I add Video to the list as well, but don't have a good template system yet, so that takes more time than I like.

Good luck.