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Why Don’t You Switch Brands?

By David Eiglarsh

Real Estate Agent with RE/MAX Concierge SL0475285

September 25, 2006 03:10 AM

At a recent working dinner meeting of several top producing agents in the South Broward real estate market, one of the participants asked me why I stay with RE/MAX? They followed up with, “If you know that it’s less expensive to be with [another brand], why don’t you move? My answer is simple. I don’t see any national advertising from the other brand. I get a charge out of seeing the RE/MAX commercials on TV and hearing them on the radio. I enjoy passing the billboards on the highway! I like when my kids were singing the company jingle at 3 years old. I like that whenever they see a hot air balloon, any hot air balloon, they point up at the sky and scream, “Daddy, RE/MAX!” I figure I’m paying a bit more, but I get “perceived” value by sticking with this brand. I’m not sure the grass is always greener!

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Bob Pavey

RE/MAX Hometown - Aventura, FL

CRS

Outstanding agents, Outstanding results. Way to go David. Every other brand has been trying to copy RE/MAX For years

Sep 25, 2006 03:38 AM

Kristal Kraft

Novella Real Estate - Denver, CO

Selling Metro Denver Real Estate - 303-589-2022

Funny, what a Brand loyatly does. I was with RE/MAX when you had to explain to people what it was...

Long live the Linigers...they changed the industry.

Sep 25, 2006 03:39 AM

Edward Mehnert

Las Vegas, NV

To me, it is more important who your broker is. Training, getting along with your broker, and in my case having access to 3 different MLS systems. I left Re/MAX for Weichert, and I love my office.

Sep 25, 2006 03:41 AM

Scott Daniels Florida Real Estate 2.0. Agents Earn 100% Commission.

Florida List For Less Realty, Inc. Broker/Owner. - Cooper City, FL

Selling yourself is crucial to your business. If you left Re/Max tomorrow, do you believe for a second that it would effect the amount of business you actually do?

Sep 25, 2006 03:51 AM

Sara Lipnitz

Max Broock Realtors - Birmingham, MI

In my market RE/MAX really hasn't been able to penetrate the high end market. It's really too bad because it leaves those of us who do work in the luxury market stuck with a very unfavorable spilt with our company. I agree that it becomes about a "preceived" value.

Sep 25, 2006 03:55 AM

David Eiglarsh

RE/MAX Concierge - Weston, FL

CRS, CDPE, Serving South Florida

Hi Scott, It wouldn't affect me a bit. My feeling, though, is that if I am going to pay a franchise fee, no matter how much or little, I better get some brand recognition advertising for that money I pay! I'd prefer not to hear "Who are you with? What company is that? Funny, I've never heard of them?" If I lost only one listing a year because of the consumer choosing a better known brand over another, then I haven't saved anything.

Sep 25, 2006 03:56 AM

Mrs. Sheri Ann Johnson, GRI

Tropic Shores Realty - Spring Hill, FL

I agreed with Scott. Once you establish yourself in an area I don't think it matters who you hang your license with. Customers are loyal when taken care of, it doesn't matter to them who you work for.

Sep 25, 2006 03:57 AM

Pam Hofmann

Third Tennessee Realty & Associates, LLC - Crossville, TN

Your Crossville, Lake Tansi & Fairfield Glade Specialist

We don't have Re/Max here in the hinterland. Apparently they used to have one but it closed. Mostly independent companies. Obviously in this area it's the person not the company.

Sep 25, 2006 04:09 AM

Brand recognition works when you are the brand. When you live in an area where everyone is the brand, it can work against you.

Denver is RE/LAX country.

One day I woke up, analyzed my business and discovered, it comes from my efforts. Not a big balloon. Although I do love the pretty balloon. Always will.

Sep 25, 2006 04:11 AM

Funny story...

Doug & I were in Napa Valley last year with some friends for a wonderful vacation. We went for a balloon ride over the valley. Guess what balloon they put me in?? Yep a RE/MAX balloon. We had a great laugh about it. Ironic! I ended up giving the photo to my broker. ;)

Sep 25, 2006 04:19 AM

Jacqueline McCroy Elbert

RE/MAX Realty Suburban - Overland Park, KS

Paying that little bit more to be with a franchise like RE/MAX does payoff since brand recognition is so important with consumers.

www.SearchHomesKansasCity.com
www.SpecialNeedsRealtor.com

Sep 25, 2006 04:34 AM

Dan Jungclas

RE/MAX of Naperville - Naperville, IL

ABR, ePRO, Broker

David, all I can say is awesome.....Great attitude! And most of all you are certainly right! Say, do you ever go to the annual RE/MAX Convention?

Sep 25, 2006 01:18 PM

Hi Dan, I don't miss them! I go to the RE/MAX convention & Howard Brinton's Star Power every year. Those are my two absolutes. I may add CRS or NAR as well.

Sep 25, 2006 11:39 PM

Christine Adler

FindAHomeWithMe.com - Fort Lauderdale, FL

SE Palm Beach, Broward & NE Miami-Dade Counties FL

I agree 100% David look at my post on the use of a RE/MAX agent.

Sep 26, 2006 06:30 AM

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