Real estate Marketing 101- the good ole fashion way!

Can't sell your home?  With the number of sellers on the market, compared to the number of buyer-its no wonder.  I have been successful this year using the following strategy learned in my marketing 101 class.

Instead of relying solely on email and the internet and other social networking arenas, maybe its time to  pick up the phone and actually network with your colleagues.  Yes that's right, I'm referring to  good ole  fashion human interaction!   It worked for me on my last 3 closings!- maybe it can work for you!

 

Sale 1- I was talking to a colleague in another office about coordinating a neighborhood broker open.   We were discussing potential buyers and showings we recently had and she told me of a realtor who made an offer on her clients home, but it was too low for her seller to accept.    She told me to call the other realtor because she thought my home would be perfect for the other client and in a price range more in line with the client's price range.

I picked up the phone, called the other realtor,  subsequently invited her to my broker's open and 2 weeks later her buyer bought the home.    Home sold by networking with other realtors and picking up the phone.

Sale 2- After an office meeting, I was networking in my office and asking if anyone had a  buyer  for a home that was not on the market yet.  Two people sid they were working with relocation clients  and would love for their clients to see it.   Although it was not yet formally  on the market,  one of the clients fell in love with it and the rest is history.  Again this home was sold by networking with other realtors.

Sale 3-   Realtor was  looking at homes  with a client and drove by one of my listings.   She called me for  the  price of the home.   I was on the phone at the time, but called her back within 2 minutes to give her the information she needed.  Although  the home she was looking at was out of her price range, I shared with her another listing that I had that was in her price range.  She immediately went to see it and 3 weeks later her clients made an offer.  

 

When  interviewing  a potential realtor in selling your home, I recommend that you should ask these additional  relevant questions?

How long does it take for the realtor to answer his phone or email?  What is his  responsiveness time?  If the realtor isn't available, is there someone else that is going to answer his calls?  Does he pick up the phone on the weekends?

Is your realtor aggressive in marketing your property to his colleagues?

Now don't get me wrong, I'm not saying that the internet is replaceable, but I do want to point out that even in the age of technology, human interaction  and responsiveness is something that can't be replaced or replicated.

This is strategy 3 in my series or tips for  selling/ buying  your home.  If you would like to read more posts in  my strategy a week series, I have include them below for your convenience. 

Strategy 2- Why you should hire a local realtor when buying a home?

Strategy 1- Why you should take pictures of your home in all seasons

 

 

If you want more information regarding specific real estate sales in the Buffalo Grove, Long Grove, and Lincolnshire area, please do not hesitate to call me at 847-602-5435 or email me at info@buffalogrovehomes.com   I am available 24/7 to make appointments!