Are you leveraging Facebook for everything it offers?

By
Real Estate Broker/Owner with RE/MAX Professionals 94238

Are you on Facebook? Isn't it fun catching up with all of those people you went to school with? It's amazing how old they all look! Facebook is great for just that catching up with people in yourThe Classic Homes Northwest Toolbox life.

 

Facebook is also fantastic for keeping your name in front of people who will be needing your services soon. Think of Facebook as another tool in your toolbox for marketing.

By offering you another way to loosely stay in contact with people and letting them tell you about what is important to them Facebook needs to be part of your daily marketing routine. Do you think people like to be acknowledged on their birthdays? you bet they do. Do people think their kids are the cutest? You know the answer is yes. Spend a few minutes everyday wishing your "friends" happy birthday, making a comment about a photo, just saying hello. Facebook gives you so many ways to interact with your "friends" that if you're not using it I promise you another agent is.

Another feature of Facebook that agents should be leveraging is by creating a page for your business. Here is a great way for you to have a "professional" profile that lets you stay in front of your "fans" You can use your business page to promote listings, share posts, have discussions, publish videos, etc. This content is pushed to your fans. You get to stay in front of them and keep them up to date with everything you are doing in real estate. You can create an army of fans who will help spread the word for you on Facebook.

Here are two examples.

  • First is my personal profile page on Facebook. Follow this link and you will see my profile. Here you will notice that I am playing games with friends, commenting on pictures, sharing what is on my mind etc. All of this is very similar to an online party. I get to keep in touch with over 475 people this way. I send a note to 10 people everyday. This way I "touch" everyone of my friends every 40 to 50 days. What a great way to keep in front of people!. If you're not my friend on Facebook please sign up to be my friend. I will lead by example and you will find many ways to use the site to help your marketing.
  • Second is my Classic Homes Northwest page. Follow this link to my page. This is a new page that I have just started to keep in touch with "fans" These are people that I have done business with or am doing business with, professionals I work with on transactions,, and generally anyone who wants to find out Classic Homes Northwest Logomore about Classic Homes Northwest. I post listings, share my blog posts from other sites, etc. This has been a great new tool in my toolbox. Become a fan and you will watch as I "push" marketing materials. Less than a month old my fan page has lead to a new client to work with. Now is your marketing doing that for you?

 

Remember we all need to be looking for business where people are not where we want them to be. Sharing our lives with people helps make us more memorable. Keeping in front of people is something I am sure all of us need to be doing more of. Facebook gives you another way to be memorable to our target markets. Marketing needs to be your obsession. Without a ready pipeline of business you will never be able to build a business that can survive in the long run. Facebook is available and it is affordable. It's free!

I hope to see you on Facebook soon.

 

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Rainmaker
138,966
Teresa K. Nelson
Windermere Real Estate/HLC - Woodinville, WA

Scott, I love Facebook! I have reconnected with grade school buddies, old neighbors, distant relatives, my kids friends and old colleagues of mine and even my husbands! It's a fun way to "work" on my networking. I also get to keep up with other Real Estate Professionals and the ideas they use for there Facebook sites. You and I are even neighbors somewhat :) I hope you accept my friends request!

Apr 16, 2009 02:51 PM #5
Rainer
11,640
Debbie Fiskum
Perfect Transformations Home Staging - Denver, CO
Perfect Home Staging - The Home Decor Genie

Right on! FB lets you stay in touch, keep your name out there, promote products and so much more.  If you're not using it, you should! 

Also, you might want to check out this free telecall tomorrow (Fri Apr 17) It's on using Social Networking to Get More Clients and Build Your Business!

http://tinyurl.com/cwcqw3

I'll be listening in on this call!  There's so much to learn.

Debbie, The Home Decor Genie!

Apr 16, 2009 02:57 PM #6
Rainmaker
1,756,754
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Good tip on creating a Page in addition to our Profiles. One big benefit of pages is that you can have an unlimited number of fans, whereas Facebook caps the number of friends right now at 5,000.

Apr 16, 2009 03:03 PM #7
Rainmaker
866,760
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

John - I don't think the cap of 5,000 friends will be a problem for me.  LOL  I enjoy Facebook.  I put my listings on there, photos, videos.  It's been great to reconnect with people and see what's going in their personal lives. 

Scott - I don't see myself putting a business page on Facebook, but I'm new to it and am just enjoying the socializing part.  I do put my listings up on Facebook though because it's part of the news I'm sharing about my life.

Apr 16, 2009 05:21 PM #8
Ambassador
584,723
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Scott: Thanks for the tip. Between you and Yuno Marioni, I've started looking at Facebook in an entirely different way. I encourage you to become a fan of my website "The Legacy Group". I will reciprocate! Have a nice weekend!

Apr 17, 2009 02:18 AM #9
Rainmaker
122,176
Jeff Daniel
John L. Scott Ocean Shores - Ocean Shores, WA
Managing Broker, John L. Scott 360.581.9020

Hey Scott. How's T-Town been lately? Moved from Proctor to out here on the beach. Nice post!

Apr 17, 2009 03:03 AM #10
Rainmaker
153,844
Kathy Opatka
RE/MAX CROSSROADS - Ocean City, MD
Serving Ocean City, MD, & The Delaware Beaches

Scott,

Great reminder about doing a business page on Facebook!

Thanks... I needed that!

Kathy Opatka Re/Max OCEAN CITY MARYLAND

Apr 17, 2009 04:19 AM #11
Rainmaker
1,427,402
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Thanks for the information.  Network marketing is tough, but I like  your reminder.

Apr 17, 2009 04:28 AM #12
Rainmaker
137,192
Scott Cowan
RE/MAX Professionals - Olympia, WA

Teresa- Thanks for the comment. Yes we are indeed neighbors! Well sort of =) I do a bit of business in Seattle so I am up in King County weekly for clients. I lived in Lake Forrest Park for several years and miss the Seattle area. Except for traffic!

Debbie- I appreciate the link. I will not be able to make it in to listen this time. Perhaps another time I will be able to participate.

John- You bring up a good point. Friends are indeed limited to 5k. While that seems like a huge number to many of us. I do think it is a limitiation to using friends. The fans being unlimited is really exciting to me. I think having fans does a lot for ones reputation.

Gail- I understand your hesitation but I will offer that if you're not keeping in touch with your sphere then someone else is. Try to remain top of mind with as many folks as possible. Using every means possible.

Paul-  I will indeed become a fan. Thanks for the comments.

Jeff- T Town is great! I love it here... I miss Seattle a bit but really love Tacoma. Hope the Ocean is treating you well. We get out there on occasion. I will have to look you up.

Kathy-  You are most welcome! Best of luck to you!

Gene- It's one of many tools we all should be working on. Getting better with any of our tools will lead us to better results.

Apr 17, 2009 07:06 AM #13
Rainmaker
137,192
Scott Cowan
RE/MAX Professionals - Olympia, WA

Here is something that Keith Ferrazzi shared on Facebook. I think it is both funny and valuable. I thought I would share it here within this posts conversation.

 

Apr 17, 2009 07:49 AM #14
Rainer
11,716
layla masset
Cherry Creek Properties - Pueblo, CO
Absolutely agree with you. It has been amazing the friends I have been able to keep in touch with on here compared to the phone calls, with changed numbers and research time you put into keeping your contact list together. This has been terrific.
Apr 17, 2009 08:59 AM #15
Rainmaker
272,283
Carrie Sampron
Home Smart Realty Group - Highlands Ranch, CO
ABR SFR & Kathy Sampron (303) 931-3629 Highlands R

Scott:  I just joined Facebook personally and am exploring a business page.  Sounds like I should get going on it!

Apr 17, 2009 11:00 AM #16
Rainmaker
1,258,136
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate
Your right, never know where the business will come from so you have to keep your eyes peeled as they say. Stay noticed and in touch. Nice post & congrats on the newsletter feature.
Apr 18, 2009 08:29 AM #17
Rainer
2,531
Bobbi Sedok
Century 21 Moline Realty - Cambridge, MN
I am just getting started on facebook and the opportunities there, I believe will really help for marketing. Thanks for the info.
Apr 19, 2009 01:06 AM #18
Rainmaker
137,192
Scott Cowan
RE/MAX Professionals - Olympia, WA

Layla- Yes one of the nice features of FB is that when someone changes their contact information you are told about it! Makes keeping things up to date much easier.

Carrie & Kathy- I am a big fan of business pages so I would encourage you to get one started!! =)

Lyn- Thank you for the kind word about the newsletter feature. That was a suprise to me! I agree we need to be everywhere that we can be to make sure we are top of mind. FB is just one of my favorite places.

Bobbi- You're welcome. I know FB will be a valuable tool for you.

 

Apr 19, 2009 02:31 AM #19
Rainmaker
523,435
Sonya Loose
Homewaters Recreational Real Estate - Gladwin, MI
The Lake Girl,Selling Waterfront in Gladwin County

I've been hearing about the Facebook for Business pages...I'm headed to your page now!  Thanks for sharing!

Apr 19, 2009 11:12 AM #20
Anonymous
Rosemarie Fernandez
Thank you for sharing your experiences with FB. I have been having a lot of fun with FB and meeting new friends. I will explore on the business pages more and hope that will help me especially on this type of market were in now. We need to be more creative in our real estate marketing business and use every tool we can get. Besides, it is so much fun socializing, less pressure and best of all it is "Free".
Apr 20, 2009 11:57 AM #21
Rainer
2,613
Ryan Gonch
Keller Williams Realty Capital District - Albany, NY
Scott, Great Post!!! I can't say I utilize Facebook the way that I should, but my business partner does...I gues I have some learning to do...I am proud to announce though taht we officially took our first listing as a direct result of Facebook!!! It works!! Thanks Facebook
Apr 24, 2009 06:10 AM #22
Rainmaker
1,501,541
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco
Thanks for the nudge to put up a business page--I'm off to explore that option right now. Have a fabulous weekend!
Apr 25, 2009 05:09 AM #23
Rainer
55,401
Kelsey Barklow
Evans & Evans Real Estate - Johnson City, TN
423/948-9154, Marne Drinnon 423/202-2277

Nice post, Scott. Your professional page looks really good. I am fairly consistent with Facebook because while it is fun to connect with friends, old and new, you never know when someone is going to need a Realtor the day they read your Facebook musing.

Apr 26, 2009 08:50 AM #24
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