Are you on Facebook? Isn't it fun catching up with all of those people you went to school with? It's amazing how old they all look! Facebook is great for just that catching up with people in your
life.
Facebook is also fantastic for keeping your name in front of people who will be needing your services soon. Think of Facebook as another tool in your toolbox for marketing.
By offering you another way to loosely stay in contact with people and letting them tell you about what is important to them Facebook needs to be part of your daily marketing routine. Do you think people like to be acknowledged on their birthdays? you bet they do. Do people think their kids are the cutest? You know the answer is yes. Spend a few minutes everyday wishing your "friends" happy birthday, making a comment about a photo, just saying hello. Facebook gives you so many ways to interact with your "friends" that if you're not using it I promise you another agent is.
Another feature of Facebook that agents should be leveraging is by creating a page for your business. Here is a great way for you to have a "professional" profile that lets you stay in front of your "fans" You can use your business page to promote listings, share posts, have discussions, publish videos, etc. This content is pushed to your fans. You get to stay in front of them and keep them up to date with everything you are doing in real estate. You can create an army of fans who will help spread the word for you on Facebook.
Here are two examples.
- First is my personal profile page on Facebook. Follow this link and you will see my profile. Here you will notice that I am playing games with friends, commenting on pictures, sharing what is on my mind etc. All of this is very similar to an online party. I get to keep in touch with over 475 people this way. I send a note to 10 people everyday. This way I "touch" everyone of my friends every 40 to 50 days. What a great way to keep in front of people!. If you're not my friend on Facebook please sign up to be my friend. I will lead by example and you will find many ways to use the site to help your marketing.
- Second is my Classic Homes Northwest page. Follow this link to my page. This is a new page that I have just started to keep in touch with "fans" These are people that I have done business with or am doing business with, professionals I work with on transactions,, and generally anyone who wants to find out
more about Classic Homes Northwest. I post listings, share my blog posts from other sites, etc. This has been a great new tool in my toolbox. Become a fan and you will watch as I "push" marketing materials. Less than a month old my fan page has lead to a new client to work with. Now is your marketing doing that for you?
Remember we all need to be looking for business where people are not where we want them to be. Sharing our lives with people helps make us more memorable. Keeping in front of people is something I am sure all of us need to be doing more of. Facebook gives you another way to be memorable to our target markets. Marketing needs to be your obsession. Without a ready pipeline of business you will never be able to build a business that can survive in the long run. Facebook is available and it is affordable. It's free!
I hope to see you on Facebook soon.
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