A recent Harvard study details the benefits of social media for business. Businesses that used a consistent approach to social media saw a startling 92.7% increase in business over those that used the mainstay forms of advertising.

Knowing this, are you ready to go over to Blogspot or Wordpress and get cracking? Ready to add a social media superstar to your stable of marketing gurus? Or are you going to start tweeting and posting your status updates yourself?

Well, I'm sorry- there is no magic bullet. The article is fake- I am StatisticsGirl. But listen:

A friend of mine has received 3 real estate referrals from Facebook. I have received 1 from Facebook, and made several business contacts through twitter- and we will eventually benefit each other, businesswise. At REBar Camp NY, I heard anecdote after anecdote from agents who had 40% to 60% of their real estate business come from the Internet.

And this happens incidentally, while doing something you like doing. How could you need a better reason to tweet?

Diane's twittername is HeyAmaretto. You can find her here on Facebook and here on LinkedIn. She is a member of the women's Social Media Group the #twitterqueens. Feel free to bother her.