Are there really unmotivated sellers? Why do agents put these words in the description or add a rider to the sign? Why not just get the sellers to lower the price of the home to draw the most attention to it as possible.
In today's Real Estate market it's important to help the seller to understand the local market, and in-particular where there home is placed in that market. Adding the words 'motivated seller' or 'make offer' do nothing to help sell the home. They just encourage buyers, who already believe they can offer 30% below list price to offer less and/or ask for everything under the sun.
As Realtors today, one of our biggest challenges is to keep our sellers informed as to what is happening. Gone are the days when you do only one market analysis for a home. Now, doing a market update every 30 days is important to keeping the sellers home priced where it should be. Staying on top of what is new to the market so the sellers knows their competition, keeping them informed about what has sold within their area, AND what has gone under contract while your home is still for sale.... why did it sell and yours didn't??? It is important to continually provide the sellers with information about any changes happening so that when you ask for a price adjustment they KNOW that you aren't just taking the easy way out, but that you continue to do your research and you are asking because the market is telling you that's it's necessary.
Remember, the price a home sells for isn't determined by the Realtor, it's determined by the market. Our job is to do our best to price the home to sell as quickly as possible for the most amount of money. Often times the sellers disagrees but showing them that you have researched your local market, and giving them proof of what's happening will usually get them to understand it's not that you don't want their house to be worth more.... just that the market says it isn't.
And, if you've got an un-motivated seller - do you really want the listing?
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