For today’s real estate agent there are a million different ways to spend money on getting their name out into the public eye. After speaking to about 2 thousand real estate agents about some of the things they have tried. We have developed an idea on how to have the relocating home buyer find us and be willing to part with their personal contact information in an effort to get some help.

There are really only 2 fundamental ways to advertise:

• Billboards, Newspapers, Door hangers, Mailers, Bus-Stop Benches, Shopping Carts, Television, and Radio
• Leads sent to you directly

In the first instance, most people using those techniques reported that they became recognized by strangers in their local area (fame), but failed to close any business as a result.

In the second instance, there was one clear advantage in that a lead (a potential sale) was delivered to them.