Steve Jobs, the co-founder of Apple Inc., is a master when it comes to branding and marketing. Here are three marketing tips from Jobs that can be applied to your real estate business.
1. Image, image, image
Image might not be everything, but don’t kid yourself, it’s a huge part of what makes a person successful vs. not! When I took over my office, I did so at the age of 32. It was a long established, traditional office in an affluent area. I knew no one. Now this may sound silly, but in the first 12 months I wore a French cuff shirt with a suit and tie all but two days. Why? Because the image a person projects means something. 
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Your office or company might have a different culture. Regardless, match the culture that you want to personify and never waiver! So whether it’s a black turtleneck like Jobs, or a French cuff shirt like me, be the image you want to create and the one your vision demands—because if you don’t, you're cheating yourself out of something so easily accomplished.
2. It’s all in the presentation
Every six months Steve Jobs has traditionally done a much hyped presentation about a product release. Fans and reporters come from everywhere to watch and report Apple’s newest technological mass media sensation. Why? Theatrics and a well planned event always make an impression.
My thing, for a while now, is making presentations. For me, a well-designed presentation is a dynamic way to get my point across.
Why do I really do it? I like being in my element, which for me is up in front of a crowd making a
presentation. But there is an interesting bi-product to these presentations I have given: people expect them, and what’s more they like them. These presentations have helped me recruit agents, enhance the office’s agenda, and made reflections to the bottom line. Now, you have to develop your niche!
3. Be the “now” guy
Steve Jobs does “the now” thing, better than anyone. He sells the concept that he knows people want right now, and what he knows people will pay for right now.
The question is can you sell it too? No matter what you do or who you lead, if you can define yourself as the person who understands “the now”—people will follow. You will be the person the press wants to interview on why things are the way they are. You will be the person that customers flock to and what's more …
You will have shown it, simply by touting a philosophy that you GET IT. And in business, and in leadership, there is nothing more important.
(This blog enrty was written by Darrin Friedman, but was originally published on the Nar's YPN Lounge, for which Darrin is a regular contributor. Darrin is also a 3 time featured blogger for ActiveRain.)
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Very interesting article. Thanks.