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Naked Truth About Social Networking For Real Estate Sales

By Lonn Dugan

Industry Observer

April 21, 2009 05:07 AM

This is the naked truth about how social networking works - web 2.0 is here to SELL

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So, the other day, I went fishing. Caught a nice one. Posted to FaceBook. within minutes (or days) i had comments from several past clients, friends. Received email and RFP from prospects.

See the FaceBook Post: http://www.www.facebook.com/video/video.php?v=92328807852&saved#/photo.php?pid=2457735&id=537517852&ref=mf

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Next thing you know, a web design client sends an email about the fish.. and OH - BTW: They need their web site updated... : )

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Today: A Realtor contacted me via FaceBook Chat: Tra
nscript Below Details a typical web 2.0 interraction between facebook friends... who might also be vendor and client!

Note, no selling took place, but the relationship was strengthened!

That's how web 2.0 works! Just like the boating club or PTA meeting of old...

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7:51amBambi

saw the whale, impressive

7:51amLonn

Hi Bambi : )

Whale... ha

7:51amBambi

how was it?

7:52amLonn

5 lb Walleye no whale, but not too shabby : )

Grilled w Sesame Ginger Marinade... the same day it was caught... you can't buy that!

You fish?

7:53amBambi

yummy

the only fishing i do is with a fork

7:53amLonn

lol

well thanx for the props : )

You been selling?

7:54amBambi

steadily, thank God, foreclosures, not so much regular stuff.........chow

7:54amLonn

OK - L8r

12:51pmBambi is offline.

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TIM MONCRIEF

Tim Monciref - Austin, TX

Over 2,000 homes sold…..

The odd thing that I have been seeing over the last several months is people contacting me on Facebook in lieu of email. Odd............

Apr 21, 2009 05:20 AM

Mary Nack

Jameson Sotheby's - Chicago, IL

Vice-President, Sales

Yeah! Facebook is where people want to be now rather than email! Personally, speaking, I view my email as a "chore" vs F.B. as "fun". Email is the new voice mail. Something you gotta pick up...

Check out my mentor who is responsible for getting me into F.B. http://SocialMediaTrafficSecret.com

Apr 21, 2009 05:29 AM

Melissa Zavala

Broadpoint Properties - Escondido, CA

Broker, Escondido Real Estate, San Diego County

Pardon my ignorance, but I do now know what web 2.0 is. I think, from context, it is the next generation of communication (i.e., twitter, facebook, etc.) Am I correct? If so, then I am so glad to hear that it strengthened your relationship with a friend and/or future prospect. I've got some great stories that are a little bit similar--but no fish were involved.

Apr 21, 2009 05:44 AM

Chad Janusa, MBA - New Orleans Real Estate

Metairie, LA

Social networking is a great way to stay in touch. E-mail is good, but I think social networking sites are a better medium, because both parties are willingly there. What I mean by this is, people generally receive tons of e-mails per day. Your e-mail to a prospective client, past client or whoever could easily be overlooked or deleted with the ton of other e-mails people get. Whereas, on a social networking site, users are generally logged on with the focus on seeing who has contacted them and thus leads to better relationship building.

Apr 21, 2009 05:54 AM

Lyn Sims

Schaumburg, IL

Real Estate Broker Retired

Bambi huh?

Apr 21, 2009 11:16 AM

Rochelle Edwards

S. Todd Real Estate Ltd., Brokerage - Burlington, ON

Genuine Experience, Genuine Advice

Lyn you read my mind! Made my sleepless night :)

Apr 22, 2009 06:08 PM

J Perrin Cornell

Coldwell Banker Cascade Real Estate - Wenatchee, WA

Broker, ABR, VAMRES

They are another "PORTAL"... and to that extent work

Apr 29, 2009 02:21 AM

Jennifer Dazet

KELLER WILLIAMS BATON ROUGE - Baton Rouge, LA

Baton Rouge Real Estate

Have to agree with you completely! Web2.0 can help you dominate an entire local real estate market.

Currently I dominate the "Keller Williams Baton Rouge" search term thanks to my Friends at http://Accelerank.com they are very talented Social and Internet Markerters,

Take a look:

http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS310US311&q=keller+williams+baton+rouge&btnG=Search&aq=t

I own 6 of the top 10 spots, trust me web2.0 works!

May 05, 2009 05:58 AM

Anna "Banana" Kruchten

HomeSmart Real Estate - Phoenix, AZ

602-380-4886

I with the gals on the bambi thing! Poor bambi!

May 06, 2009 11:56 AM

Lonn Dugan

Toledo, OH

Jennifer: Woudn't it be better if you owned "Baton Rouge Real Estate" or "Baton Rouge Homes For Sale" ?

May 14, 2009 01:14 AM

Anna: Spoken like an ORACLE of Incredible wisdom... Anna 'Banana' speaks!

May 14, 2009 01:16 AM

Naked Truth About Social Networking For Real Estate Sales

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