Real Estate Blog - Are You Tracking Your Online Conversions?

Home : Blogs : Real Estate Advertising - Misty Lackie : Real Estate Technology Blog

Are You Tracking Your Online Conversions?

report A conversion is generally defined as an event that results in a transaction. A "transaction" will be defined differently based on your business model and what your end goal is (ie. information, sign up, subscription, payment, etc.). Regardless of how you define your conversions and transactions, it is important to track where they are coming from.

Maybe you blog on multiple blog platforms such as Wordpress and ActiveRain. Are you keeping track of leads you get from those platforms and in addition to how many of those leads are converting? Maybe you post videos to different video platforms or syndicate your listings to multiple directories. Maybe you use Twitter or Facebook or focus heavily on your own website. Are you tracking the leads and conversions you receive from all of these sources?

If not, you may be spending valuable time in places that are not giving you a return on your investment. Sure, maybe some of these resources are free but your time is not free; it is an investment. Maybe it's time to take a closer look at which resources have the highest conversion.

Click here to view and download a spreadsheet to help track your conversions

Subscribe to Real Estate Technology Tips by Email

Posted by Real Estate Advertising - Misty Lackie on 04/21/2009 05:53 PM

Comments (10)

Marketing in the Online Marketing Channel

conversions, track conversions, online advertising, social network advertising, social network conversions

Post is included in group: The Lounge at Active Rain
Post is included in group: Technology
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Marketing Services & Tools for Real Estate
Post is included in group: e-PRO Internet Technology

10 Comments on Are You Tracking Your Online Conversions?

APR

Always amazed at what you can find on the internet

Misty- That is a great tracking form and it is simple enough for anyone to use. I only do AR and Twitter and closed transactions pay great dividends. I am not working on our website to bring our buyer agent buyers, even when I did not do a thing on the site it kept her busy and making money:) It's all good! Wish I could spend more time in other areas. I just got a call today from a lady who found my Activeblog that just hired us 40million dollar buyer! It works, if you work it!- she hired us because we keep our clients confidential and we were the only agent who wrote about the area she wants to buy a property in.:) Katerina

That's outstanding Katerina! Sounds like you have a great system going on and are using the tools that work for you. Congrats on the 40 million dollar buyer. She hired the right person :)

So far I have had several conversations with local folks, but nothing even close to a transaction. I understand it takes some time.

Hi again Misty.. time is my most valuable commodity. You need to blog a certain way to be more producive with leads though.... j/k lol. ;)

Ha, ha Greg. Telling me what to do now are ya? Well "Don't do that"! :).

"time is my most valuable commodity" - mine too! I think many overlook this.

APR

MIsty,

Absolutely it is important to track your statistics. Time isn't free it costs you money and you need to be wise about your investments. Nice breakdown.

APR

I agree it is important to track your stats. Thanks for all your useful information

MAY

Misty, Great Blog. I truly need to do this. I have things all over the place and I really don't know, for most part, where my leads come from. Funny! I had a call a bit ago with someone trying to buy tickets to "Hank Williams Jr" concert. This a post to Localism on community events. Unfortunately I don't sell tickets.

MAY

Misty: Looks pretty interesting.. Time is valuable.. Always looking for better ways to track

This blog does not allow anonymous comments