Home : Blogs : David Matney, CRS ~ Omaha NE Real Estate ~ (402) 490-6771 : David Matney's Omaha Real Estate Blog

Staging a home is an INTERNET strategy!

As many of you know I am a fervent believer in professional staging. I truly believe that staging a home is an effective internet strategy. Studies show that close to 85% of home buyers begin their search online. Staging a home is critical to give the best impression of the home not only in person but also online.

Here is a home that was professionally staged with Tori Ross of Ross Designs. The home was vacant and the seller took my advice and RENTED furniture. This seller had previously listed the home TWICE with the same broker for a total market time of 392 days on the market. Before listing the home this spring the seller interviewed several agents and selected an agent based on who had the best marketing plan. As a result of professional staging this home went under contract in 10 days!

Before

Before

After

post staging

If you are considering selling your home be sure to interview several agents from several companies. Base your decision on which agent has the BEST marketing plan. Do not make the mistake of selecting your agent on

1) lowest commission
2) size of the company
3) which agent has the highest listing price.

Thanks,

David Matney, CRS, GRI, e-Pro

Alliance Real Estate

Omaha Real Estate | Search for Omaha Homes for Sale

(402) 490-6771

Posted by David Matney, CRS ~ Omaha NE Real Estate ~ (402) 490-6771 on 04/21/2009 10:33 PM

Comments (34)

Staging a Home in the Home Selling Channel

selling a home, david matney, alliance real estate, omaha real estate, staging, real estate marketing

Originally posted at: Omaha Real Estate Blog: Staging a home is an INTERNET strategy!

This post has been included in Nebraska Information Sarpy County, NE Information Omaha, NE Information
Post is included in group: Stage It Forward...

34 Comments on Staging a home is an INTERNET strategy!

APR

David: Wow, what a quick turnaround once the house was staged! You already know what a great benefit staging is; thank you for telling everyone! What a wonderful team you and Tori make. It's a win-win situation.

Hi David~ You and Tori make a great real estate pair..the final results are phenomenal. I know, cuz I have the "inside track" :)

You are the Realtor of our dreams! If only they all understood the importance like you do. Well, at least this way you have the advantage!

Thanks David for sharing this with us and for getting the word out about our services. We all want your advice to "rub-off" on our realtor associates.

David, could you clone yourself? Many thanks for the good word about Staging.

It's great to see a Realtor who really understands firsthand the powerful benefits of staging. What a great example this property is that staging works!

Wonderful job! Thanks for sharing the photos and the advice. Wish many more sellers would follow the advise of staging.

David - Congrats on a featured post! I am happy to be a part of your successful selling team. It is a pleasure to work with you and your valuable clients and I especially LOVE these stories with happy endings. Contract in 10 days or less is great in any market, but especially this one. You work hard for your clients and offer them more in services than many other agents do.

Here is one more B & A pic of the kitchen; all we Staged in this house was the family room, kitchen and bathroom. A little really goes a long way!!!

Thanks, Tori

I think we'll see more agents incorporate staging into their marketing plans in 2009. As more and more agents and sellers become educated about the value of staging, they'll realize how much it contributes to the ultimate goal of getting the home sold.

That is such a success story. Thank you for sharing. I think the photos show how be of an impact staging can make. Do you have those photos in your marketing handouts?

Looks so nice! Staging works!! Thanks for sharing! Love success stories!

APR

The staging made a huge difference. It looked like a home rather than just a vacant space.

That makes an amazing difference. Great example of what photos and staging can do to sell online.

Hi David,

Thanks for sharing this! What a simple transformation yet well worth the investment! I love hearing success stories like these!

Bethany

David - Glad you get such a quick turn around! That's a great success story but unfortunately, it does not always happen. Still, it is a tool for the seller to use!

Mary

David, great result, and you did have at least a seller who did listen. More and more of them are not listening and that is then the time for me to walk away.

Bettina

Thank you for this post, David! This is exactly the link I need to send to a seller who is questioning the need for repositioning and staging -- and now I can actually SHOW her the difference and WHY we need to do it for internet marketing!

THANK YOU THANK YOU THANK YOU!

Wow what a difference the staging made! Is that the only difference, or was there a drop in price as well? After 392 days on market, I guess your clients were primed to listen to your great advice. Nice photos.

David, apparently I was not logged in before. I apologize. THANK YOU again for your post -- I have already sent it to my seller!

What was the listing price on the original listing, vs. the staged listing?

You are going to get mobbed at the next A|R event you go to by the stagers... ;^ )

Good job, and staging IS a great part of the marketing plan.

You are so right. We just had a stager doing a vacant home that should have sold but did not. It is not always the price. One bit of advice, it is one thing to stage a home, but if you do not change the photos, virtual tour, and video you miss the internet part. I am going to take pictures and video this weekend, because today is the day before my colonoscopy and you know what that means. Too much information?

You and I think alike . . . home staging adds appeal to a vacant house. A blank canvas vs a beautiful composition. Hands down it's staging.

Wow great point. What a difference. Ill have to give it a try.

Way to go! The agent and the seller were both instrumental in the sale of this house. Good job and thanks for encouraging the home staging industry.

Right on David. I just happen to meeting with a new potential stager (my other one we had for years moved...boo hoo). I absolutley believe in staging! Crazy not to in this market.

Staging sure has caught on! Great pictures. This is the way to go with those homes that need it.

Thank you,

Patricia Aulson/Portsmouth NH Real Estate

It would help in making the case if we could state where these "studies and statistics" come from. I have read 92% of buyers begin their search on line ( another study that provided no source). Can anyone help hare?

Great post and can see why it is a featured post. Staging may help. So far I have yet to use it but one day I probably will here in Florida :)

~~ Aloha, Lana

APR

Great Blog David, we need more agents like you supporting us.

David your a trend setter! In the real estate marketplace the Internet is a valuable tool that realtor's can use to effectively to create buyer interest! Staging is apart of that equation, helping buyers to see a house as home! Sellers need a great realtor, a creative stager, and good pictures. "I love it when a plan comes together!"

APR

David,

Congratulations!!! You did a fabulous job of marketing your listing. Listing the home for the right price and Staging are key to a successful sale.

I really like what you wrote about your three "Do Not's"

Great job Staging Tori.

APR

Simply a lovely job and congratulations on the (finally) fast sale! Spread the word! I see so many listings online and it is just a disgrace how they appear. Home staging is so important and it does not have to cost the realtor or homeowner megabucks. Again, congratulations!

APR

Thanks for all the comments.

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?