I'm in the process of designing my new logo and corporate identity suite... I know I want to use as much space on my business cards as possible to market my business and services. Over the years, I've collected hundreds of business cards and finally thought they were going to come in handy. I wanted to go thru them all to see how others have used the backs of their cards. I went thru each and every card I ever saved, only to find that NONE of them used the back of the card to list their services! Some used the flip side of their cards for Appointment forms, others used them for a little quote like "Your biggest compliment is a referal to your friends" blah, blah... But I was shocked that no one put their services on the card!
I've learned that the back of the card is a great place to list all of one's services. What if a customer only thinks you provide service in one area, and wouldn't think of you for something else even though you offer a wide range of services?
How many of you actually use all that space? If you don't, why not? If you do, have you found it to be beneficial?