Check out these charts, based on independent research, which shows why you should maintain magazine spending even if you plan to reduce your ad budget:

• Magazines are the most consistent medium in driving results across the purchase funnel

• Magazine advertising bests TV and online advertising in boosting purchase intent

• Magazines out-perform other media at influencing consumers to start an online search

• Print ads rank as the #1 offline source in driving “actionable” web traffic

• Video on magazine websites led all other media in driving consumer visits to a store and to a company’s website

• Magazine users have grown over the past five years at a higher rate than the users of all other media except online

• More 18-34 year-olds read magazines and they read more issues on average than ten years ago

For more information or to download this in pdf format visit www.magazine.org/accountability