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What do you put in your Newsletter to Realtors?!

So I am officially sending out my first e-newsletter to a group of Realtors. I have a couple before and after photos and some great staging information and a few other ideas but I can't help thinking that I'm missing out on something important.

What do you all send out in your newsletters? Any feedback is greatly appreciated!

Do you offer anything special or provide something unique? I don't want to steal all of your secrets but I do want to get some new ideas. I often get ideas that were a springboard off of other people's (stagers or not).

As I shared with all of you I create door tags and put them on homes for sale in my area, then I call the realtor and talk to them about staging. This way both client and realtor are hearing from me and they'll likely have a discussion regarding it. I also love to get work only a couple miles from home!

After doing one session of doortag hanging I got a call which resulted in a client who actually paid me a few hundred dollars more than the contract was worth! I never offer free consultations but in her case I did as she was a neighbor, and as a result she paid me back. She also was sweet to give me a few items she no longer needed that I will use for my inventory or my own home! All from a door tag. So that is my tip, what are yours?

I look forward to hearing from you and I'll send a follow-up post to let you all know how it went!

Make it a great day!

Karla

Posted by Karla Davis, Orlando Home Staging Firm on 05/22/2007 09:03 AM

Comments (5)

enewlsetters, realtors, home staging, unique, ideas, secrets, info, marketing, email, results, email blast

5 Comments on What do you put in your Newsletter to Realtors?!

Karla,

I give the agents something of value in my newsletters like business tips. There are so many great books out there that you can pull ideas from or even pull from AR. The more I give the more I get. Best Wishes!

05/22/2007 09:14 AM

by Anthea Click - Home Stager -Fresh Perspectives (Fresh Perspectives)

Coupons or Special Offers...I think I've passed on many of those to my clients, (from home inspectors). That would be helpful. Also, remind people that staging is not just for homes that are selling, but a great way to "de-clutter" during spring/summer cleaning and to get a fresh feel out of the favorite items you already have in your home! Good luck, Lania

05/22/2007 09:15 AM

by Lania DeMers, Broker Rocky Mountain Realty Co. (Rocky Mountain Realty Co.)

Thanks Anthea and Lania. Yes, I definately want to include something of value. As a salesperson for 10 years myself I know how important money and incentives are to Realtors! :-)

I have learned a lot from AR so I will be including some great tips from here. Coupons are a neat idea, I'll have to investigate that one further.

05/22/2007 09:22 AM

by Karla Davis, Orlando Home Staging Firm (Florida Home Staging & Redesign, Inc.)

"As a salesperson for 10 years myself I know how important money and incentives are to Realtors! :-)"

And donuts.

05/22/2007 09:30 AM

by Rob Robinson- Lehigh Valley PA (Bertrum Settlements (Title & Abstract))

Rob's right-and Donuts! Now you're making me crave a mid-day snack. ;-)

05/22/2007 02:10 PM

by Karla Davis, Orlando Home Staging Firm (Florida Home Staging & Redesign, Inc.)

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