It has been a hot topic here on AR - how do you do your written consults?  Do you take photos and notes, then go home and write them up?  How much time do you spend?  Is it worth what you are paid? So on and so forth.  Obviously, not process is right for everyone, so we all do it differently.

It used to be that I would walk through a house with a client discussing certain things with them, taking photos, etc. Then I would go home spend countless hours writing up every tiny detail, writing and rewriting until I couldn't see straight.  When the report was complete, I would return to the property and go through the entire thing with the homeowner - again.  All told, I was probably spending 10-12 hours per report - sometimes even more. I did manage to wittle that down to 5-6 hours as I became more confident, but that is still a lot of time.  As my business grows and my children's schedules get busier, that is harder and harder to do. It also seemed to needlessly extend the staging process. So what is a good consultant to do?

In my time here on AR, I have read every single post I've come accross on this subject and, quite frankly, never found the perfect solution for me.  My first inkling of the inevitable change came when I read a comment from James Frazier when he mentioned that we are "Marketability Inspectors".  My mind went immediately to the home inspector that we hired when we purchased our most recent home.

The man we hired is called 'Dr. Death' in this area.  He is so thorough that he hardly misses a thing and has  killed more deals than most would think possible. How does he do his inspections?  Not by running home and writing an individual and lengthy report, that is for sure. He does not have time for that.  He uses a STANDARDIZED FORM. There is not much that varies in the systems of a home, so you are always looking at the same things - staging is not that different.  He has a form printed in triplicate that has boxes to check and lines for adding notes when something should come up that is out of the ordinary.  Can you say 'epiphany'?

Thanks to Karen Reynolds, I now have NCR (triplicate) paper that I can run through my inkjet.  My preset forms list the rooms, have boxes to check for standard issues such as reducing family photos to a minimum, and lines to fill out for adding the not so standard issue such as removing the dead animals from the living room. 

Now, I walk through the house with the homeowner discussing issues as I see them and suggesting changes, I take photos, then we sit down with the form.  We fill out the form TOGETHER, going over everything we just discussed.  We have now gone over all of my suggestions twice.  I answer questions as often as they need me to and with the preset form, I do not miss a thing.  While we do this, I download the photos to my laptop to show them what their listing photos will look like if they list the house 'as is'. ( That is always an eyeopener.)  And the process takes 2-3 hours at most.

This has been much more effective for me than anything I have tried in the past.  My clients like it because they have an actual punch list rather than a voluminous report to wade through.  Not that I do not write specific reports when it is called for (investment properties and builder's models), but this has certainly simplified the occupied listing consultation process.

That is one of the things I love about AR.  You may not find the perfect answer, but you may find the information that leads you to it!

 

18 Comments on How James Frazier and a Home Inspector Revolutionized my Consultations

MAY
22
2007

Hi Kimberely, that is the process I use. I have a standard report that I can check as I go through the house.  I leave enough space between rooms to add notes as I go through.  There is also spaces for extra rooms(eg dens, storage rooms, home gym etc . I have priority list for all houses.  If you have good penmanship you do not have to retype, just add more notes when you review the pictures.

I do have good penmanship, but I tend to scribble down key words.

9:50am • #1

Kimberley

Thank-you for the suggestion about the photos.  I always take photos but hadn't thought to download them right in the client's home to show how their home will appear on the internet.  Great idea!

10:57am • #2
4 Featured Posts
This is what I use  http://www.equitystagingpartners.com/gerisorken.pdf  this is just the consult where they do the work. tons more can always be used but it gives them a good place to start and then when they get down to the nitty gritty they can ask for more help.
1:50pm • #3
6 Featured Posts

Kim, This post deserves a gold star! When you get done taking care of that come back and read the rest of this comment.     OK, This is so full of good information for everyone and should be shared with all. I never even thought about making a duplicate report right on the spot. Fantastic. I do have a standard form to use with a punch list, because as you say, most rooms have a ceiling, walls and a floor. I learned about punch lists from my late Daddy. He was a construction superintendent. I also have space for the "unknowns" which can be found in different homes. To whom does the third copy go?

Shell, What a great report! Cool, thanks for sharing.

2:34pm • #4
12 Featured Posts

Isabel - My penmanship is not that great (too many years working for dentists) so it is best for me to sit down and take my time.  Hence the sitting down with the client.  It is much clearer that way!

Cheryl-Anne- You are welcome.  It is very effective, especially for those who are internet savvy and have already been house hunting online.  They know the value of a good lloking listing and they want theirs to be one of them.

Shell- Thanks for sharing your report.  I am going to read through all 36 pages tonight and see if there is anything I missed in my own - it is only 14 pages!

Yvonne - Punch lists are definitely much easier to follow than my other reports.  It also allows for more succinct language, which is good. I give the 3rd copy to the Realtor - always when they pay for it, with permission if the client is footing the bill.  I find it is good for us all to be on the same page- literally!

2:49pm • #5
138,186 Points

Whew!! This is great!  I had my local printer price out using NCR paper for just this type of report and it was VERY expensive.  I didn't know that this type of paper was available for our printers....ordering some today!

Shell your report is really thorough...do you find it's length to bit somewhat cumbersome for yourself and home owners?  Usually my detailed report, like Kimberly's is about 6-8 pages.  Just recently I started giving the owners a pricing option because I was spending far too much time on the writing.  They can take notes (I do too) as we do the walk through for one price.  If they want my written report its an additional hour of my time.(takes a lot more than an hour but it's some compensation).  So far they have been taking the notes...the problem is that I know that they don't get as detailed as I do and they're own notes make not leave them with the importance of certain details that I can stress in my writing. 

Yvonne, my third copy would go to the realtor.  However it is available in 2 page NCR paper...check out the website. There are many options for ordering. 

LOVE AR and all of you helpful bloggers!

3:37pm • #6
2 Featured Posts

Awsome Kim,  I to was inspired by james,  I love the marketablity inspection!   

Shell, your report is awsome, thank you for sharing it.

Keep it simple, that is how we will stay sane!!

Joelle

3:55pm • #7
12 Featured Posts

Ginger- Some day we may all be able to say that AR and the stagers therein changed the way the staging industry works - for the better! Won't that be great?

Joelle - Simple is definitely the key word here.  I used to think I would love to do 2-3 consultations a day, but who has that much time when you are writing a novel for each one?  And when would you actually have time to stage?  Something had to change and it was definitely me!

4:06pm • #8
Kim - you are my hero.  What an efficient process
4:30pm • #9
4 Featured Posts

In my report, I include photos so they can reference, the pages are many but the info on each page is not so its actually a pretty good read for them. When they feel overwhelmed then they take the full staging. If they dont then at least I got paid for what I did do. It really doesnt take that long to do it only 2 hours maybe. NOT including looking at the house and taking the photos.

I know some stagers that do a walk through with the home owner and the home owner takes the notes and the stager gives verbal instructions as you walk through each room. That does the consult in one step and you dont have to do any more once you leave.

The check list works great because as Kimberly said, houses are all the same as far as what they have, tubs, bathrooms, front porch etc.

I also noticed when I read this consult today that it ties into what Trish was saying about "how you say it" On several of the instructions like get rid of the collections I comment on how beautiful it is and how buyers will focus on it etc or pick it up and get broken

4:35pm • #10
12 Featured Posts
Thanks, Denise!  I've never been a hero to an adult before!  Usually I have to pull of something amazing - like bake cookies to get that kind of acclaim!
4:36pm • #11
Great Idea Kimberly! This should save everyone some serious time. Thanks for the mention and link.
4:55pm • #12
MAY
23
2007
Kimberly, this is a great blog and I learned some very valuable information here.  Thanks Shell for sharing your report.  It will be very helpful when I do up my own report for clients.  Betty
2:23am • #13
12 Featured Posts

James - You are very welcome - you deserve it!

Betty- You are very welcome - I hope it makes a world of difference for you, too!

7:55pm • #14
15 Featured Posts

Kimberly,

I am breezing past the comments section and proceeding right to posting my own comment (I'm trying to do this and watch "American Idol" at the same time - sorry!)..so forgive me if I repeat any sentiment already posted.

This is the best idea for a Home Consultation report that I have ever come across!  What an amazing concept..to have compiled a list of what needs attention , downloading photos to show the sellers, and going over the report with them ALL AT THE SAME TIME!  Priceless AND amazing!  I think that I am going to follow your example from now forward!  Thank you for sharing!!

VAL

8:28pm • #15
MAY
24
2007
126,593 Points 5 Featured Posts Outside Blog

The NCR paper is excellent I have been looking into this for quite awhile now, but have not had the time to actually sit and write out a list of items. I do love the fact that while you are going over the report again you are now showing them their PHOTOS OF THEIR HOME ON THE INTERNET...that is great.

I always keep my report real brief and even at that the sellers feel overwhelmed. Isn't it a GREAT THING that we could all individualize our businesses as well as learn from one another?

Phyllis Pafumi 

11:12pm • #16
MAY
25
2007
108,378 Points 11 Featured Posts Outside Blog

I absolutely love your idea of showing the client the before pictures! Perhaps more homeowners will have a stager come back for some actual staging before listing!

Thanks for the blog,

Dane

2:46pm • #17

I like the idea of sitting down and doing it together.  I'm not so sold on the predone checklist with just boxes to check off..... 

I walk through with the homeowner and give a few suggestions and take my pictures.  Usually 1.5 hours total for an average 2000 sq ft house.  Then I go home and upload my pics and do 1 page for each room, with pics at the top and bullet points.  I have some pre-done information that is standard to any house.  All told I spend about 1.5 - 2 hours tops writing my report.  I then package it all up in a professional way - with 3 proposals for having me to come back and do the work, and a thank you letter to the home owner.   This I just drop off.  I don't go over it with the homeowner again. Though maybe I should as I'm having follow through issues! (about to make a blog about this)

I charge more for a written consult then a verbal one, so I'm paid for my time regardless.

10:48pm • #18

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Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message. <!-- Begin Sign-Up Form --> Register for Details Staging and Redesign email updates

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