1. Think about making friends in the mail, not just asking for a lead. One way to make friends is by telling the person something about yourself. One thing you might consider is sharing a hobby, and how that hobby affects your real estate business. So, if you’re a ballroom dancer, you might talk about how you enjoy doing that at a local studio two or three times a month. You might mention how it relaxes you, and the fancy footwork you learn helps you keep in step with the neighborhood…because you meet many people at the various events where you dance. If you are a car collector, then talk about the hobby, because it makes your personality come alive to the recipient of your mailing. It also makes you memorable to them. People might soon forget your face on your cards, and yet they’ll always remember something you told them about yourself. 2. Write to people from a knowledge level. Now, what does that mean? In direct marketing it means that you are writing to people and relating something that you know about them. So, if you rented a list of people who are parents of young children, you might mention the schools in the area, and the parks, or the challenges of moving to a new area… for kids. Or, maybe there are some new restaurants or shops downtown, you might mention how downtown is changing and you noticed that there are these new places to see. Also, it seems like there are quite a few people moving in and out of our area. If you’re considering a move, or know someone who is, then will you call me and I’ll drop off a copy of my new White Paper ,Tips for an Effortless Move… for them. Direct Mail is a fun way to build your business. Also, for additional free tips check out: www.loisgeller.com If you have any questions, ideas or comments, email: loisgeller@loisgeller.com