It is amazing what you can learn from just observing nature. Especially now that Spring has sprung. You need to
Be The Woody Woodpecker Of Real Estate.
The woodpeckers that are coming out to eat know which trees to go to, and which insects and worms taste good to them.
In Real Estate you can't be all things to all people. Target and niche marketing leads to focused sales. Who do you work with? What are you good at?
Category: Residential, Commercial, Land, Farm and Ranch, Luxury, Lakefront, Retirement?
Area: What cities, towns, developments, miles radius out from where you live will you work?
Specialities: Foreclosure, short sales, REOs, Investor, Rentals, Seniors, First Time Homebuyers, Condos, New Construction?
By being a sharp headed if not colorful at times Woody Woodpecker you won't find yourself pecking into Redwood trees where there is no reward at the end of your drilling. And probably suffering a broken beak. Be smart. Do what you are good at and let everyone know what that is.