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Using ActiveRain Hit Router with the RealBird Property Search: How-to guide

By
Services for Real Estate Pros with RealBird Inc.

As promised, we are adding new tutorials ongoing about the variety of ways to use the private labeled RealBird Property Search service. For those of you who join this thread now, we suggest to take a look at the introduction post about the RealBird Property Search release and also the Earth Day search module confguration tutorial.

The ActiveRain Hit Router is a special advertising and visitor channeling utility on ActiveRain, which allows you to route visitors ( visitors and home buyers who are not logged in to AR) to your property search service. Every post and profile pages on AR have a textbox on the top that enables visitors to quickly search for properties without ever leaving the ActiveRain site. There are two types of search boxes; from your point of view: 1) One which shows up on your own blog posts and your own profile and 2) one which shows up on other AR member's post. As of the current ActiveRain service settings, you can route visitors on your own posts and profile for free to your own property search tools (My Market) and you can purchase traffic from the search boxes of other AR member's posts and profile.

Hit Router Search Box

For the sake of this tutorial, I am going to borrow some AR screenshots from Brad Andersohn's introduction post and will show how to configure Hit Router and the RealBird Property Search in less than 5 minutes. 

Hit Router configuration (AR member's setup view)

Hit Router menu
  1. Log into RealBird (or register with RealBird here)
  2. Log into ActiveRain in another browser window or tab and go "My Home"
  3. In AR: Click "Hit Router" - shown on the left
  4. In AR: Scroll down to "My Markets" as shown below
  5. In AR: Enter City, State
  6. In RealBird: Enter the same city, state and set additional search criteriaif you wish and finally click "Generate Links and Widgets" as shown on the 2nd screenshot below.
  7. In RealBird: Use the "Full screen version" tab to copy the permalink for this city search
  8. In AR: Paste the RealBird link you have just copied into the Url screen. Make sure it includes the http:// as well
  9. In AR: Click "Update"

Repeat the steps 5 to 9 to add more markets.

Make sure you test the links before finishing the configuration. The 2 other screenshots helps you with finding the correct area to acomplish these steps (both in AR and RealBird)

 

Hit Router "My Markets" configuration screen

Hit Router Setup Screen

RealBird Property Search configuration (RealBird members' tool for creating city search links)

RealBird Property Search Link Setup Screen

As always, please share your related links and success stories below as a comment.

Stay tuned for our upcoming tutorials or even better, subscribe to the RSS feed of our ActiveRain blog

 

-- Zoltan
RealBird.com

 

Comments(24)

Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Z nice job with the Realbird tutorial. I hope the new program is going well for you.

Apr 24, 2009 11:35 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Thanks Bill. It's going great. There are confirmed inquiries/leads for some of the members already, within a week of the initial release. Exciting.

Apr 25, 2009 04:32 AM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

I can say that the Real Bird tools have been great for me. The new property search is very fast and can open up some new markets that I haven't been able to tap into before. I can't wait to get started with this new tool.

Apr 26, 2009 05:04 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Dave - Speed was one of the main design considerataions when we developed this new search engine. Looking forward to seeing how you are going to utilize this service.

-- Zoltan 

Apr 26, 2009 12:17 PM
Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate

Hi Zoltan!  Just checking this out now - a great tool for those of us with a MLS in the dark ages without IDX!

Tina in Virginia

Apr 27, 2009 12:44 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Hi Tina. Great. Let us know what you think. 

It is also a great tool I think as a complementary search to IDX, for prospecting FSBOs or search engine for other type of listings that are not in the MLS . I'll have a post about the FSBO application soon.

Thanks

-- Zoltan

Apr 27, 2009 12:59 PM
Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate

OK Zoltan - I have it set up.  Also, signing up for RealBird Pro today!

Tina in Virginia

Apr 27, 2009 01:14 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Sounds great Tina !

-- Zoltan

Apr 27, 2009 06:54 PM
Mirela Monte
Buyers' Choice Realty - North Myrtle Beach, SC
Myrtle Beach Real Estate

Darn it, how did I miss this one too? I better put this one up as a featured post before it drops off our board.  I'll demote today's blog in favor of this and have the other one up next week. 

Wow!  I'm excited about this!

May 02, 2009 01:29 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Mirela - Your excitement makes our weekend. Thanks a lot !

May 02, 2009 01:57 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

How would this differ from a Growth Leader approach of linking clients to a precompleted search via a button?  I'm not trying to be a trouble maker, and I have had some issues with Growth Leader, I honestly do not understand RealBird advantages and want to know more.

May 07, 2009 03:39 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Hi Gene - No trouble at all. Great question.

I do not know much about the Growth Leader, but if I am correct, it is an MLS data (IDX) based service. Our RealBird Property Search is national, private labeled property search engine (using data from Google Base), with the same value proposition as IDX. i.e. building home buyer relationship and eventually capturing new buyer clients for you. In general, our service complements your IDX services or can be used in place on markets where no IDX is provided. When used as a complementary service, the RealBird Property Search also provides FSBO listings, and other properties that might not listed in the MLS. Optionally, it can also be used to provide searches for out of area listing and generate revenue for you by referring out of area clients to other agents, e.g. using the ActiveRain referral system. The post above explains how to configure our service with ActiveRain's Hit Router in case 1) you can not use your IDX service for such, 2) you prefer our service over your current IDX provider, because the RealBird Property Search is one of the fastest search engines out there. Finally, the RealBird Property Search engine is very affordable. Free with non-intrusive ads or $99/year with no ads.

I hope I could answer your question.

-- Zoltan
RealBird.com  

May 07, 2009 12:07 PM
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

I have used the Realbird single property websites but this is new to me.  I have bookmarked this post and will check it out in the morning.

May 15, 2009 03:34 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Pam - Thanks.. Let us know if you need assistance with setting this up.

-- Zoltan

May 18, 2009 05:09 AM
Eric Slifkin
Keller Williams Realty of the Treasure Coast - Palm City, FL
PA

Set it up last week and got my firsr signup yesterday.

Jun 14, 2009 06:02 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Eric - That's amazing. Congrats !

Jun 14, 2009 06:07 AM
Eric Slifkin
Keller Williams Realty of the Treasure Coast - Palm City, FL
PA

Thia is what Web 2.0 is all about. I upgraded to paid membership and am intergrating with my Web sites.  I am looking forward to see how this application evolves.

Jun 19, 2009 02:47 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Hi Eric,

We just added more configuration options for Pro members with paid membership like yourself. You can now configure the service with the result map open by default - in effect, turning the search engine a fully map-based one. We'll have a post about it later. 

Thanks

-- Zoltan

Jun 19, 2009 04:36 PM
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

hi, and thank you for the tutorials!  great blog. I will check some of this info out. have a great day!

Jun 30, 2009 10:18 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Thanks Ginger - Let us know if we can help

Jun 30, 2009 10:23 AM