What does your voice-mail say when you don't answer the phone? I don't care if it's your cell phone or your office phone.
Chances are it says something like this...
"I'm out of the office on appointments, I'll be returning at 3 pm so please leave a message and I'll return your call when I get back."
Or this...
This is so and so...I'm sorry I can't take your call I'm either on the other line or away from my desk, please leave a message after the tone...blah blah blah...
The point I'm trying to make is that the minute your voice-mail picked up the person on the other end of the line knew immediately that you weren't there...and chances are they don't care where you are. They know that if they hear a beep that is their signal to leave a message, and they know that when they leave a message, the next step in the process is a return call from you. Whether you work in real estate, or you sell office supplies, you probably rely on your voicemail quite a bit to be your link to new clients. Make your voicemail memorable and make it different from the next guy...
Try something different on your voice-mail. Be creative, maybe the next person that calls will tell somebody else to call just to hear your message. Leave a message like this...
This is so and so...I'm out taking a couple of my biggest clients golfing so if you're not with me then we should talk when I return to see how I can change that for you.
Or this...
This is so and so...I'll be out all afternoon trying to drum up new business so I can afford to pay my wife's most recent credit card bill. If you're calling with a listing opportunity i'd be glad to get back to you but if you're calling because you are looking for payment on the credit card, please hit * (star) and listen to the first part of the message again.
By the way...if you were to call my office and my voice-mail picked up, it says something like this...
This is Rob Beland with Apex Properties. Chances are you've reached my voice-mail because I'm out building a successful real estate business. If you're looking for real estate services, leave me your name and number and the next time you get my voice-mail it might be you I'm out there working for.
Then I go on to leave my cell phone number in case they need to speak with me right away.
Any other creative ideas when it comes to what you say on your voice-mail besides the usual "I'm out of the office...blah blah blah...please share your ideas.
Rob Beland, Apex Properties
Leominster, MA
Commercial Real Estate Professional
The Real Estate TrendMill