Savvy agents market through a recession

Dan McCarthy writes a blog about the real estate market and has dug up research showing how brands that market through tough times reap huge rewards when the cycle turns.  Dan summarizes his findings,

"The conclusion: advertising isn't a variable cost.  It's the investment that allows you to provide jobs for people and maintain your infrastructure." 

For agents, this translates to marketing being the investment that maintains your business and your relative position in your market.  The blog and its links are a great read.