In a recent article in Inman's News, an agent vented that all the time she had invested in social media sites yielded her little for her trouble. As her headline proclaimed "social media sites don't sell real estate." There's no question about that - agents do. But, in this new Web 2.0 world, successful agents are finding ways to make various Internet resources work for them.
Laura Duggan of West Austin Properties did just that. She advertised a $13.5 million listing on Yahoo's home page. Within a short time, it was featured as the number one most viewed listing on there. It rotated through the list as one of the top 10 most expensive homes viewed for five days. They got over 2,000 leads who registered to see listings on their website at www.WestAustin.com in two days! See a screenshot attached! You gotta love that viral marketing.
Will all the leads be great leads, qualified to buy a $13.5 million home? Definitely not! There will be undoubtedly be some curiosity seekers who wonder how a single home could be worth the budget of their small town.
Will the Duggan team have a steady supply of leads for immediate follow up and drip email campaigns? Absolutely! Assuming one person is qualified to buy the advertised home, the 1,999 others are candidates for the stock of other properties handled by West Austin Properties.
Will Laura Duggan be complaining anytime soon that investing in social media isn't worth her investment? Don't wait for the tweet, check the net, or watch the wall. You won't see this there!
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