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Hijack Marketing! Got A Better Title?

By Jon Zolsky, Daytona Beach, FL

Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

April 25, 2009 05:54 AM

I read a very good post and happily commented. I usually try to go back to my comments to see what other people say, and what, if any, interesting discussion ensues...

So, I am back and I am reading it, and there are simply more and more very nice comments. No disagreements, just "thank you" type of comments. Feels pretty good, but then I stumble upon Lenn Harley's comment. And Lenn is asking why not give credit to the authors of the article in Realty Times. Lenn did it in the best traditions of AR, she gives the Title but she did not make it a link, which is more respect, than it deserves, but hey, she chose a hi road

I am getting a bad feeling in my stomach. Googling the Title. Well, no mistakes. This is the article from Realty Times, word for word. And I did not find a word in the post saying that this is not mine, this actually belongs to so and so...

Maybe it is a big mistake? The Realtor has stolen gotten the article by mistake? Well, Lenn wrote her comment at 6:16 AM. I am writing this after 1 PM, so there was time to notice. Anyway, I am leaving a comment that this is not "kosher", so that whoever reads it, knows.

I am not the one who believes that things happen by themselves. If a stolen thing is in your hands, there is a good chance you have something to do with it. But even if not, how can you forget that you did not write it? Is it a sort of kleptomania? Klepto-graphomania may be even a better definition.

And then, there is quite a marketing piece at the end suggesting that buyers contact the Realtor. Sort of when they read and figure how smart the agent is, people would call with their needs. Isn't that nice?

This is a good information. 26 comments, 25 if you subtract Lenn, who is the smartest of us, and has read the original piece. I do not know about them, but I feel fooled.

There is a book titled Guerrilla Marketing. Is this a step forward and can we call it Hijack Marketing?

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Jenny Kotulak

RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON

Broker - Oakville Ontario Real Estate

Very sad story Jon. But I must admit I am happy that there are some "big brothers" out there on AR that look after us and point these things out. Was it you who diplomatically told someone who made a comment on my blog that it wasn't the place to be selling their marketing wares?

I think it was and that's why I subscribed to your blog. Keep up the good work.

Apr 25, 2009 06:10 AM

Jon Zolsky, Daytona Beach, FL

Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL

Buy Daytona condos for heavenly good prices

Jenny - I went to your blog to see what you were talking about, and I found it. Still proud I did not yell (LOL)

Again enjoyed you blog with that stunning photo, but in addition saw the duck, and I liked the photo.

I think it is really simple. If you would have posted that stunning photo of a bridge where the sun "captured" two trucks, and would declare it your own photo, there would be a big chance that we would not know that it is not yours, and we, of course, would praise you for this incredible photo. And you then offer at the bottom your services to people, who would like to have a professional photo. I am sure you would not feel comfortable at all. Why some people are so eager to put themselves inthis awkward situation?

I do not get it.

Apr 25, 2009 07:14 AM

real estate real estate

Providence, RI

Interesting. I hope this is not the reason that people do not like realtors in general.

Apr 25, 2009 08:57 AM

Huiting - that would be a huge uproar if you wuld try to see how the public perceives agents, and how they perceive themselves. I think that bad rap is when there is a big gap between the two.

And then there are so many reasons not to like someone...

Apr 25, 2009 10:22 AM

I went to see whether there were new comments, I was just curious how Members would react to that, when they know that something is not right, but looks like AR took care of this post i their own way. It is no longer available.

Was it even worth these 15 minutes of glory?

Apr 25, 2009 10:27 AM

Virginia Hepp - Mesquite NV REALTOR

Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV

Mesquite NV Homes and Neighborhoods - Search MLS

Lenn doesn't miss much, does she? I was talking to a couple this morning on a listing appointment. They did not have a high opinion of Realtors. We need to be careful out there and give credit where it is due. If someone would steal another's words, picture, what else will they steal, and from whom?

Everyone on AR is so good about sharing ideas, there is so much to write about, why take someone else's work without giving credit. That is one really good thing about reblog - the credit due the author is built right in there.

Apr 25, 2009 03:01 PM

Virginia - Lenn is sharp. I do not know how she manages it all, obviously she has a great time management skills.

With this story, it is all awkward. There were 25 comments. I am sure some people bookmarked the post for later use, like I often do. They will see that the post is unavailable. And the info was good.

But look how it all played. If the agent wanted this to work for her, she achieved the opposite. It did not make any sense doing it this way. Either use it as a staring point, but then make your research, add stuff, and get something which at least will be 70% original work, and then it would have worked for her.

Apr 25, 2009 05:50 PM

South Austin Real Estate Blog

Sky Realty South Austin - Austin, TX

WOW, i went away for a couple of days and missed the whole thing. I think its despicable that anyone takes anothers work and claims it for themselves. When the person posted an article not written by themself, and labeled it their own, that is the same as stealing. As with most crimes they get found out .. otherwise we wouldn't have cities full of jails. Lenn is very cool, she sees stuff for what it is and is very informed.

Apr 26, 2009 11:00 PM

Gail - I can only shake my head in disbelief that people may be that ready to do wrong things. And then we are surprised that as an industry we are not the ones who are trusted by the public. And this is frustrating. Trust is what we are trying to build, but too often we get someone, who can't care less about any professionalism, and decency, and blatantly steal.

I had it a few times when I see that, and I would first be nice, and give them the benefit of a doubt, but they often want to keep this going so they delete my comment. Then I threatened them that I would write a blog about them stealing, and then they would not be able to do anything with my blog. I even got one who complained about me to AR because I told him that I will expose him.

Funny

Apr 27, 2009 07:35 PM

Hijack Marketing! Got A Better Title?

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Jon Zolsky, Daytona Beach, FL

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