Real Estate Blog - The economics of SuperCoupons

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The economics of SuperCoupons

When the economy is bad, you do not need to be an economist to know the economy is bad. Everything around the corner is hinting that and you can just feel it.

Yesterday, I checked my mailbox as usual and a letter from supercoupon pops out. Usually, I can expect about 40 coupons in one mail. This time, the envelop just feels much light. Turns out that only 7 Coupons this time.

Those include coupons from: subway, dish network, directv,an air duct cleaning company,a phone company,a home security company (I guess this is in high demand now) and another air duct cleaning company.

I would assume when the economy is bad, businesses would want to do more marketing but apparently, the when the economy is bad, the first thing most businesses would cut is marketing dollar.

Real estate agents, are you also cutting your marketing dollars?

Posted by Huiting Zhuang,Sell your business overseas on 04/25/2009 05:18 PM

Comments (5)

Marketing in a Down Economy in the Offline Marketing Channel

Originally posted at: Huiting's Blog: The economics of SuperCoupons

5 Comments on The economics of SuperCoupons

APR

I'm not cutting my marketing dollar and I'm adding to that by taking advantage of all the internet free marketing opportunities...I see that the direct mailers have dropped too. I've never used that, but maybe now is the time.

Huitung - I cut my print marketing a few years ago, but continue to do internet marketing. The rare print advertising that I do is branding rather than property oriented.

That is interesting -- as we see fewer coupons in the mail as well . As for ourselves -- we have done limited print for a long time but continue to ramp up Internet more.

Cutting marketing is almost always step one. Just like how cutting education seems to always be 1st with government.

MAY

We haven't receive the SuperCoupons recently. I guess they didn't even have seven to send us :(

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