What is valuable content in social media and can you prove ROI on your Twitter and Facebook Accounts? Seriously, I am giving advice in my bikini both for your entertainment and because someone bet me $100 I wouldn't do it and I am way too competitive to lose a bet.

Key Points:

1. If you want people to listen to you and follow you on social sites, then convert to paying customers on your website you need to offer them something of value. Something of value would be an informative white paper, instructional videos, webinars or ebooks. All of which are designed to push them to a sales page designed to convert them.

2. Have an irresistible offer that calls them to action in graphical button form that is highly visible on every page of your website. This button should push them to a form page where they enter their information so you begin to collect a database of potential customers.

3. Your sales conversion page should include both a form to capture their information and graphical representations of your offerings and a brief elevator pitch that whets their appetite. Solid landing pages make people HAVE to sign up for your service. They are simple, uncluttered and effective.

4. Use tools that allow you track your ROI like Hubspot, Salesforce.com and/or Google Analytics.

Sacrilicious Launches Webinar Series

Sacrilicious has been quiet. Why? Simple. Were swamped. We are in the middle of editing our first special project thanks to the illustrious Publicist, Imal Wagner and launching our webinar series for eMarketing and Social Media that will each offer a 4, 1 hour webinars focusing on best practices for business and ROI and preparing some pretty important proposals and sites for some pretty important peeps and companies. So, weve had a bit of an excuse lately, but fear not, we are back with some killer stuff. The first of which is the webinar series.

Our Webinars are broken up into 2 series, each hosted by all 3 of the Sacrilicious babes (yes, the bad one, me, the good one, Nicole and the wild one, Kelly). Each series consists of 4, 1 hour sessions that you can attend live or login and download later at your leisure. Not only do you get the live webinar download but we also provide you with a Best Practices Workbook to keep you on course while you implement the strategies outlined in the course. Classes are run daily, Monday thru Thursday at varying times.

eMarketing Webinar Series - $29.97

This course focuses on optimizing your websites and blogs for the best in search traffic, paid traffic and conversion. The focus is on making sure your sites can generate income effectively. We also show you how to capitalize on your existing database of customers, gorw your database with potential customers and effectively email market this list to surge sales.

See the course outline

Social Media Webinar Series - $29.97

The social media series is again focused heavily on achieving ROI. Learn what the value of each social network and how big brands are leveraging them to boost sales, customer satisfaction and brand recognition. We teach you how to use the networks effectively from top to bottom and connect your social media strategy into 1 cohesive and easy to implement plan using resource development, automation and strategic content planning.

See the course outline

Sacrilicious Webinars launch next Monday, April 27, 2009.  To see a full schedule of sessions, click here.

Ready to sign up?