So you want to enhance your presence on the net?...

You're aware that @ 90% of consumers are going to the web first to look for real estate. You want to be there so they can find you because many of them are choosing their realtor online, especially out of towners and first time home buyers.

Let's pretend for a moment we know what we're talking about, forget the geek talk, and skip all the way to the last chapter.

So therefore, in conclusion... It equates to populating the search engine index with 'YOU' and helping the search engine understand that the what when and where of 'YOU' scattered across the public pages of the web is THE one and only YOU! If the index understands that, then you create gravity and the laws of attraction are now in play.

Let me put it this way... If I'm on Active Rain, LinkedIn, Biznik, Yahoo, Google Reader, Tumblr, Retaggr, Twitter, Yelp, YouTube, Meetup, Digg, Stumbled Upon, Facebook, Vimeo, Flickr, (and participate) etc. etc... "that's all ME." I understand this is a gross over simplification of how it works, yet there you have it. One has to get it conceptually, and as Picasso once said; "Art is the lie that helps us see the truth."

Repetition creates rhythm

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing like music uses repetition, it creates rhythm. People may not remember exactly what you said, but they will remember how they felt when you said it. If they like or can relate to your tone, your beat, your patterns, they're a lot more likely to listen and follow. Are you speaking to them, at them, or sharing a conversation? Are you playing their song?

We go the web everyday to search for our wants and needs... We are a culture of searchers learning stuff along the way, and making decisions. We make way more decisions not to do something than we make to do something. The goal then is to be present and held in regard when the decision is made to take action.

You have to be present

They can't do business with you if they can't find you?

Building Community

Conversations are markets...

We are by nature members of communities. If our audience is online then we want to be there. The essence of marketing on the web is to be a member of community so the goal here is to build them and participate in them for mutual benefit and exchange.

It's easy to get lost in the details and important to step back and look at it from a distance. From micro to macro, don't forget your goal. Why are you doing this?

The big picture...

Experiment, it's important... doing the same thing as everyone else doesn't work. Google loves the authentic.

I get the greatest return from some of the most simple methods.

1: If you're a member, make sure your ActiveRain.com profile is complete, including testimonials. Participate...

2: Linkedin.com Again, it's important to have a full profile, with history, and testimonials.

3: Biznik.com Get online, get aquainted, find events and show up for inperson networking.

5: My Retaggr.com gives me more ranking than I would have ever thought.

6: Make sure your Google profile is complete. You'll rank higher if Google knows you. Let google know that your emails @gmail.com, @yahoo.com, @msn.com, are all 'YOU'

7: I have a Tumblr.com page at renefabre.net. It was worth the investment to buy my name as a domain.

8: Yelp.com is an easy way to participate in your community. Support your local vendors, write reviews and your favorite business gets a ranking boost and so do you.

the Ubiquitous way...

Be ubiquitous...

Don't second guess where your next customer is coming from. Be ready for them to come from anywhere...

We're in this all together (remember, we're community)...

9: One of the most effective new tools in my kit. StepRep.com (you need a google account)... This amazing program written over Google Alerts is awesome! Check it out. Teach the Google directory who you are and organize it. Manage and influence what's on the web about you to build your online presence.

10: Any idea how important it is to have a Google Profile?

I witnessed great benefit when I completed my Google Profile. Like StepRep, Google now knows that rene.fabre@ticoritle.com, rene.fabre@gmail.com, and all the other email accounts I use are all me... Remember, it's an index!

There's more... next time...

Photos were all done using Photofunia.com

 
This post has been included in Washington Information King County, WA Information Renton, WA Information
Post is included in group: "Whacked"!!!
Post is included in group: Web 2.0
Post is included in group: Google Analytics
Post is included in group: Building Your Niche
Post is included in group: Active Rain Newbies

10 Comments on The road to ubiquity...

APR
26
366,642 Points Outside Blog

Hi Rene;

 I really love your post, I thank you for sharing. Good Luck!

10:29pm • #1
481,919 Points 10 Featured Posts Outside Blog

Anthony I have been following you around you need to change your lines. Comment about something on the post. Like you read it.  Like the internet is a great place I can't believe some blogs get so many comments and some don't.  Who knows what works. 

10:36pm • #2
646,419 Points 112 Featured Posts Localism Sponsor Outside Blog Hit Router

Hi Rene...

Wow, that was a lot of information in one sitting!

Featured in the Group "Whacked!!!"

10:37pm • #3
320,092 Points 12 Featured Posts Localism Sponsor Outside Blog

Rene,

Youza, great stuff. Went to bookmark for a re-visit, so what happened to the bookmarket?

11:03pm • #4
APR
27

Renee,

I will definetly check out some of the sites you listed, we are community. I always appreciate so much any advise about internet marketing. thanks

Brenda

12:23am • #5
191,893 Points 2 Featured Posts Localism Sponsor Outside Blog Hit Router

So much information that I could not get it all in one sitting.  The pictures are great!  I look forward to reading this post again.

8:26am • #6
5 Featured Posts

Anthony: thanks for stopping by.

Russ: My eternal question for sure, "what works?"

Richard: Looks like you're getting to know me... When I finally get going, there's no stopping me! I keep telling myself, "a few paragraphs and a few well chosen pictures!" But one thing leads to the next.... thanks for the feature!

Lynda: thanks... not sure what you mean, bookmarket?... I'm a little slow today...

Brenda: You're welcome to stop on by anytime... and thanks for the comment.

Irene: thanks... I did all the pictures using www.picturefunia.com... I had a blast...

6:43pm • #7
MAY
07
5 Featured Posts Outside Blog

Rene - I can't believe I haven't found you before.  Love your sense of adventure, humor, wonder at it all, and the willingness to share.  You go guy....

...........................................a new fan

1:21pm • #8
MAY
15
101,949 Points Outside Blog

I am starting on my GOOGLE profile right now. Thank you for the heads up.

10:08pm • #9
MAY
16
5 Featured Posts

Sally: Thank you so much. I'm glad you stopped by.

Heather: You bet... Make sure you let Google know where you've lived, City, State...

2:33am • #10

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Renefabre_20091119_1-master-600x600-framed Rainmaker_large

René Fabre

Renton, WA

More about me…

ARFCO MEDIA - social media consulting

Address: 1305 S Puget Dr #B-12, Renton, WA, 98055

Cell Phone: (425) 890-9633

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