So you want to enhance your presence on the net?...

You're aware that @ 90% of consumers are going to the web first to look for real estate. You want to be there so they can find you because many of them are choosing their realtor online, especially out of towners and first time home buyers.

Let's pretend for a moment we know what we're talking about, forget the geek talk, and skip all the way to the last chapter.

So therefore, in conclusion... It equates to populating the search engine index with 'YOU' and helping the search engine understand that the what when and where of 'YOU' scattered across the public pages of the web is THE one and only YOU! If the index understands that, then you create gravity and the laws of attraction are now in play.

Let me put it this way... If I'm on Active Rain, LinkedIn, Biznik, Yahoo, Google Reader, Tumblr, Retaggr, Twitter, Yelp, YouTube, Meetup, Digg, Stumbled Upon, Facebook, Vimeo, Flickr, (and participate) etc. etc... "that's all ME." I understand this is a gross over simplification of how it works, yet there you have it. One has to get it conceptually, and as Picasso once said; "Art is the lie that helps us see the truth."

Marketing like music uses repetition, it creates rhythm. People may not remember exactly what you said, but they will remember how they felt when you said it. If they like or can relate to your tone, your beat, your patterns, they're a lot more likely to listen and follow. Are you speaking to them, at them, or sharing a conversation? Are you playing their song?

We go the web everyday to search for our wants and needs... We are a culture of searchers learning stuff along the way, and making decisions. We make way more decisions not to do something than we make to do something. The goal then is to be present and held in regard when the decision is made to take action.

They can't do business with you if they can't find you?

Conversations are markets...

We are by nature members of communities. If our audience is online then we want to be there. The essence of marketing on the web is to be a member of community so the goal here is to build them and participate in them for mutual benefit and exchange.

It's easy to get lost in the details and important to step back and look at it from a distance. From micro to macro, don't forget your goal. Why are you doing this?

Experiment, it's important... doing the same thing as everyone else doesn't work. Google loves the authentic.

I get the greatest return from some of the most simple methods.

1: If you're a member, make sure your ActiveRain.com profile is complete, including testimonials. Participate...

2: Linkedin.com Again, it's important to have a full profile, with history, and testimonials.

3: Biznik.com Get online, get aquainted, find events and show up for inperson networking.

5: My Retaggr.com gives me more ranking than I would have ever thought.

6: Make sure your Google profile is complete. You'll rank higher if Google knows you. Let google know that your emails @gmail.com, @yahoo.com, @msn.com, are all 'YOU'

7: I have a Tumblr.com page at renefabre.net. It was worth the investment to buy my name as a domain.

8: Yelp.com is an easy way to participate in your community. Support your local vendors, write reviews and your favorite business gets a ranking boost and so do you.

Be ubiquitous...

Don't second guess where your next customer is coming from. Be ready for them to come from anywhere...

We're in this all together (remember, we're community)...

9: One of the most effective new tools in my kit. StepRep.com (you need a google account)... This amazing program written over Google Alerts is awesome! Check it out. Teach the Google directory who you are and organize it. Manage and influence what's on the web about you to build your online presence.

10: Any idea how important it is to have a Google Profile?

I witnessed great benefit when I completed my Google Profile. Like StepRep, Google now knows that rene.fabre@ticoritle.com, rene.fabre@gmail.com, and all the other email accounts I use are all me... Remember, it's an index!

There's more... next time...

Photos were all done using Photofunia.com