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Making More $$: You already Buy Leads: Ads Budget / Leads Produced

Most Realtors & Mortgage pros don't want to buy leads.

I get that. Really.

I was one of those guys that "never buys leads"

To be honest, I could have made a LOT more money. I had friends who made over $100k/mo during the mortgage boom.. I did well, but not _that_ well.

What did they do that I didn't?

Simple: Close more. (duh! well, that really means 2 things: Close deals more frequently, and also, spend more time in closing situations).

Most real estate agents have very, very valuable skills on a per-hour basis. Out of a given month, how many hours do you spend actually selling? As in face-to-face or phone selling... either listing presentations, or the bits of conversation leading up to a listing presentation, or actually showing a house to a qualified client? How much is either qualifying a lead, or getting new business to come in?

Like it or not, you already buy leads.

It's called advertising.

Divide your advertising budget by the number of leads it produced, and that's your cost-per-lead.

The highest performing agents spend more time closing deals, and selling, and less time doing everything else. They have help on their websites, transaction coordinators, assistants, etc.

Obviously I'd love to sell you leads, but you can rip off my ideas and work with someone else - that's fine. What's important is to consider:

How much did you spend on advertising last quarter?
How many leads did it produce?
Do you feel that figure is acceptable?
If not, then hire an expert. If so, delegate more so you can close more deals.

We're officially into producing leads, and this week, roll out a far stronger, better, faster version of http://SecretsKit.com, called the Perfect Home Wizard.

I'm confident that our tech skills, programming, videos, etc. will yield better quality leads at a lower cost than 99% of agents can produce, simply because I specialize in it.

In our case, we've chosen to sell leads only because it's the closest alignment of agenda. You want good leads, and this allows you to pay for performance, instead of risking capital on ads that don't work. The introductions we make are real-time, phone-verifable (i.e. no "mickey mouse" data) and "edified" i.e. a mini-commercial recommends you. Most times, by the time you get notified, the client is still on our website. We target any area you like, refine to your specs... in short, we're like an outsourced marketing assistant with a programming team and a traffic team expert at getting traffic from google/MSN/yahoo/Facebook/myspace/craigslist/etc. (~10 more).

Interested? Give me a shout. A handful of cities have already sold out (exclusive territories..)

Have a great week!
RogerV
800-807-5216 ext 4 direct (PST..in los angeles)
http://Movoxo.com

Example Work:
Expired Marketing System: http://BadMarketSecrets.com - see video at
http://www.badmarketsecrets.com/verify.php?user_id=3
Loan Mod Leads: http://HomeRescueClub.com
Reverse Mortgage Leads: http://RogerV.com/reverse-mortgage
Debt Settlement Leads (Sold out Nationwide): http://RogerV.com/debt-settlement
Credit Repair Leads: http://RogerV.com/credit-repair

Posted by Roger V on 04/27/2009 01:47 AM

Comments (6)

How to Earn More in the Training Channel

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6 Comments on Making More $$: You already Buy Leads: Ads Budget / Leads Produced

APR

How successful are the reverse mortgage leads? Great concept

Great tools you have in those websites. . are you working for Homegain?

Hi Roger,

I don't buy leads. My advertising is nill. I keep in contact with my data base and sphere. I ask for the business and it's very fruitful.

I too ask for the business... don;t buy leads... just invite the business in...

Harry: brand new, but we guarantee quality i.e. these are real people who want your services. It's a new venture, so we don't have any figures yet... people have loved our media for a while (I used to be a pro 3D animator and video producer before becoming a mortgage broker (dot-com crash, had a kid...)). We're changing the pricing from subscription-per-month to pay-only-for-results (aka "lead sales"). This gives us the financial incentive to really promote you.

Fernando: Nope! Movoxo is my company.

Cindy & Annie: That's great! That's what I used to do...and stayed moderately busy. That said, I personally was definitely not at maximum capacity, and as such, left a lot of money on the table. Heck, even closing one extra deal a month would have made an extra $50k+/year to my paycheck.... but I was stuck on the "i don't buy leads" idea. If you're at capacity or 100% satisfied with your workload, then congratulations - you've reached the career success that many other agents have not. For you, then the "next level" is preparing your practice for sale when you retire.

By the way, I used to be at Keller Williams... even if you're not there, I highly recommend the Red book (Millionaire Real Estate Agent) - just read it to see why Keller Williams has grown so much even if you hate them / love them / don't work there... you can still pull ideas from the book.

In it, they talk about the levels of a career, and it can really get you thinking about how to sell your practice... any business can be sold, but obviously you need to reduce dependence on yourself and typically have a transition period. You both look plenty young this isn't an issue now, but it's a good long-term goal for every agent to keep in mind.

Last, for anyone who is doing business 100% by referral, be sure to see my previous post about referral vs. marketing.. in short, these two ideas are not mutually exclusive.

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