It's the Universal Law of Wrappers. The prettier the wrapper, the better we assume it is, and the more money we are willing to pay for it. Great confectioners know that presentation matters when it comes to selling pricey chocolate.
See this chocolate bar with a plain old wrapper? Same old, same old, nothing special. How do I know? I just know. Well, I assume from looking at the cheap wrapper!
Take a look at this chocolate on the left. ...umm...looks like it's homemade with the fancy decoration done by hand. Fancy tin, too.
Probably expensive, but I bet it's worth it.
I wonder what's inside? Hopefully peanut butter.
Now this chocolate is good. Uncovered, so I can't judge it by its wrapper, but I know it's good because she likes it!
We make assumptions. We act on these assumptions.
Home staging uses colorful props to transform your home for sale so it looks like a beautifully wrapped product for sale. It works!
Staged First Impressions, a New Hampshire home staging company. We're here for you, NH. Have a question about home staging can't find the answer here? Please contact me, and I'd be happy to help you in any way I can!
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