Stagers - Doesn't it just crack you up when you're in conversation with a Realtor telling them about your profession, and they say something like - "Oh yeah, I do that too for my friends who I list for..." I use to quizzically rebuttal; now, I just say really... and knowingly smile at my smart Realtor partner across the room.
I don't need to get into the minutia of all the basic benefits a Realtor should already be educated on by partnering with a professional stager -
•• Assist the Realtor to show the home in its best light and make wise, cost effective updates.
•• Free up time for the Realtor so they can sell & market the home.
•• Takes pressure off the Realtor through objectivity.
•• Minimize tension.
But I WILL share with you the details of the biggest perk you may have over looked.
•• A Professional Source.
A professional, well established Home Stager is just like a same Realtor - They have their own contact list, business associates, as well as savvy selling strategies and marketing skills.
Contact List: A well established stager has formed a mailing list over the years she's been in business. We send out newsletters, etc... just like you, helping market you & your listings. And... I highly doubt our list coincides with yours.
Business Associates: Most home stagers usually offer interior decorating services as well, which means she can work not only with your sellers, but with your buyers to make their new home beautiful too. And as you well know... A happy homeowner is your best referral. And because she also offers these services, she has a chocked full list of loyal and great service contractors.
Savvy Selling Strategies: We want the job as much as you do. We bring in a whole other selling methodology to help educate your clients on the benefits of staging.
Marketing Skills: No different than you, we are constantly marketing our services; we bring another level of exposure for your listings. Home Stagers and Re-designers are media daredevils, some even have a PR Pedigree - Meaning they're had some really nice media exposure. They have no fear of sending out press releases, blogging, conducting speaking engagements, etc...- Their creativity easily extends to creative marketing.
CASE in POINT:
This Home Stager's recent Active Rain post: Bare Bones Staging Budget? The Case of Two Teachers, Two Mortgages and a Baby.
Professional Source Results:
•- Savvy selling strategies & PR Pedigree helped convince bare bones budget seller that staging was worthy of stretching their pocket book.
•- Use Contact list by including post link in monthly E-Newsletter.
•- Used Marketing and Speaking skills by conducted mini- staging workshops at Broker's Open House.
•- Used PR Pedigree Again - Home staging was filmed by local TV show.
Photo: Smart Realtor creating her own PR Pedigree...
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