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GREEN - Has The Media Stolen Our Buzzword?

By
Real Estate Agent with Realty One Group Cascadia

 

vancouver washington real estate

The word "Green" has become a very overused buzzword that the media uses to describe everything from new energy efficient cars to tree hugging hippies. The word "Green" has been used to market ultra high tech products in our life like photovoltaic solar panels and it has been used to market ultra low tech products in our life like re-usable shopping bags.

Because of the media's need to overuse every new buzzword in existence, "Green" has become very confusing to the general public.

Let's talk about how "Green" fits into real estate. Don't think that is  going to make things any less confusing. It might make things worse. In real estate green has several meanings too.

  • Green = Eco-friendly - In this sense of the word, the home is built in a sustainable manner. Materials are brought from areas local to the project, products are used that can be easily replenished, remnant materials are recycled, and waste is drastically reduced.
  • Green = Energy efficient - This use of the word looks at both sides of the energy story. The first side is energy that is used in things like HVAC units, hot water heaters, and kitchen appliances. The flip side is energy that is saved by using efficient windows, better insulation, and other efficient building techniques. BTW, this is the "Green" that 90% of green buyers are currently looking for!
  • Green = More comfortable and healthy - Homes that are either built or remodeled with more "human friendly" products are also considered to be green. This usually revolves around the topic of indoor air quality. Old school carpets and paints release toxins into the air for years after they are installed. These toxins often cause negative reactions in people and have been shown to lead to health problems. There are new options that aren't made with dangerous chemicals and therefore they have nothing harmful to release into the home.


So how do we take our language back? How do we protect the meaning of the words that we use each every day?

mark hall vancouver wa real estate

photo by Josef F. Stuefer

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Posted by

Mark Hall

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Comments(5)

Kevin Cavanaugh
Keller Williams Hudson Valley Realty - Tappan, NY
Lic. Associate Broker, ABR, GREEN

Mark, did you notice that you signed your post in "Green?"  Have a great day.

Apr 28, 2009 09:20 AM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I saw someone say the same thing about an hour after you posted this on Twitter and thought of you, but looks like they stole the idea from you.

 

Apr 28, 2009 10:20 AM
Not a real person
San Diego, CA

Are you trying to say that the media likes to overuse words and totally destroy them, just like the radio gets a good song and plays the heck out of it, and television gets a good sitcom and syndicates it so that it's on 30 times a day? Surely you're not saying that.... LOL

Apr 28, 2009 12:27 PM
Edward D. Nikles
Ed Nikles Custom Builder , Inc. / Nikles Realty , Inc. - Milford, PA

Mark , then we have to deal with all the different shades of Green - Light , Medium , Dark and also , of course , worst of all - Green Washing ! I can only hope Green becomes so popular nobody calls it Green anymore , but normal instead ! Keepin' it Green !

May 05, 2009 01:55 PM
Mark Hendry : Blue Ridge Real Estate Pro in the North Georgia Mountains
Century 21 Professional Realty Group In The Mountains - Blue Ridge, GA

I've heard it referred to as GREEN_WASHING, like whitewashing, where the GREEN word gets tuned out by the public from over use, but I still think, as this early stage of GREEN development, GREEN is the most commonly recognized new word for ECO-FRIENDLY that there is. As long as it's a legit postive ecological thing, I think, for now...IT'S ALL GOOD.

May 06, 2009 04:21 PM