Home : Blogs : Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc : Broker Bryant's Real Estate Ramblings

Don't wait for your Blog to "Pull" people in..."Push" it at them!

Hi Folks. I know I've written about this topic on several occasions but I feel it's worth repeating. Don't wait for people to find your blog, PUSH it at them. The way I look at it is, I spend a lot of time and effort putting together blog articles. Just about every thing anyone could ever want to know about Real Estate in Poinciana Fl, what I do and how I do it, I have already written about. Why not use it?

Here's an Email I recently sent out:

Hi Mr New Seller,

I have attached the listing agreement for your review and signatures. Also, there is a 5 page "Property Disclosure" that needs to be completed. Please initial ALL pages and sign/date where indicated. I will pick up the key from xxxxxx Realty on my way over to the house tomorrow morning.

OK a couple of points:

My suggestion is to Range Price the property from $179,000 to $189,000 trying to sell as close to $185,000 as possible. By pricing this way, I am able to enter the property into the MLS(Multiple listing service) at the lower price in the Range. This will make your property the best priced home of it's size in Poinciana. This will increase our showings and increase our chances of getting offers. When priced this way, the first line in the public remarks will read: "This property is Range Priced. The seller will consider offers between $179,000 and $189,000 with $189,000 being a full price offer" We are basically inviting offers.

This LINK will explain Range Pricing in more detail.

Also, we will advertise in the listing, that the Seller will contribute towards the Buyer's closing costs at the right price. Buyers ARE going to ask for closing costs. You can count on it. The maximum allowable is normally 3%. They are going to ask and they are going to expect it. So count on about $5,800. With the Range Pricing we will just have to negotiate accordingly. If we are giving.... they are paying.

Paying Buyer's Closing Costs

Mr New Seller, I want to thank you again for the opportunity. I know time is of the essence and I will do everything I can to get this house sold quickly. If we need to make adjustments I will let you know immediately.

Please send the contract and disclosure back to me at FX 863-xxx-xxxx or you can scan and email. Give me a call with any questions you may have.

OK, I know this is a very stressful time for you and your family. So here you go......have a laugh at my expense.

Broker Bryant's Redneck Counter Offer

Now wasn't that fun?

END OF E-MAIL

So simple.....yet so effective. "Pushing" your articles at folks is another easy way to enhance your communications. Whay say you?

****Image used with permission of Mount Lehman Llamas. Thanks Brian!

Are you a Florida REALTOR(R) looking for a change? Check it out. http://TTRealtyNet.com

CENTRAL FLORIDA REALTOR(r) OPPORTUNITIES

Posted by Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc on 04/28/2009 05:04 PM

Comments (98)

blogging, marketing

98 Comments on Don't wait for your Blog to "Pull" people in..."Push" it at them!

APR

Reserved for TLW.

Brian, you're probably the one who taught me that. Yes, promote it at every turn, including links on one post to another post, as you have done here.

Nice, i agree integration of what you already have is key, people are sitting on gold and don't know it.

I promote my blog as well. It's on my email signature, twitter, advertisements on craigslist & backpage, and on the wall of many corner bars throughout Allentown;) I still have a long way to go in optimizing how I promote my blog, but I am not only learning... but practicing it. Hope you are well, Bryant.

ha ha ha! I love it man.. why the hell haven't i been here before. shame on me.

That's a good idea. Talk about double promos!

Bryant - If you can't push them off the fence...pull them in with your blog. In place and it has been effective. If anyone ask if it works ...tell them hell yes. Great post

Recyle and reuse those well-thought out posts. You are quite green in saving so much paper.

Bryant I have not done this with my blogs but it is a good idea and one that I should consider using. Thanks for reminding me about this.

Indeed. You promote your web sites in your AR blog. Why shouldn't you promote your blog in all your communication to your buyers or sellers.

Bryant: Pushy, pushy pushy. Oh, you darn Realtors are all alike. Pushy, pushy, pushy. LOL. Great post... thanks for sharing.

BB...

Now that's good thinking, to not only send them willy-nilly to your blog, but to send them to particular information! Good idea my friend.

What a great idea. Thanks for sharing!

Wonderful idea....your post was filled with great information...thank-you!

Well said my friend, this deserved the pretty gold star! Things like Twitter, Facebook and all the other instant blog pushers are there, might as well use them! I had 4 visitors to my post this morning, I posted it to twitter and had 7 people read it in less than 30 seconds!

Well deserved gold star - readers may stumble across your posts... but you get more traffic when you harness everything - emails, signature blocks, signage, brochures, etc. It is like websites - just having one isn't good enough.

Hi Bryant -- Great idea, I've done this a few times myself. After viewing the counter-offer video, which was a huge hoot -- I played your other video on leads and it was even funnier, I'm still laughing like mad as I read this. In fact, there should be an "America's Funniest Real Estate Videos" and I would vote this one #1!!!!!

My question is the pricing senerio like Prudential had back in the 90's I always liked that VRP value range pricing and wondered why they stopped. Sorry everytime I looked at your post now I imagine TLW in church with that whip. See ya God Bless.

Bryant, this is exactly what I am trying to do. Write posts about every question buyers/sellers ask and then be able to reference them when sending emails or in posts, put links like you did here. It's labor-intensive but I have no doubt it will pay off big in the future! Congrats on the Gold Star!

Bryant I like the Idea....double promotions

Bettina

SWEET LORD!! I LOVE video of the redneck counteroffer... Will definitely be implementing that in KY.

It's that precious sense of humor, how could your client's resist the "piece-de-resistance" at the end of your email? Bravo!

Broker Bryant - Good post! I need to start blogging more and push it at them.

Thanks for the reminder. I am getting better at it. There's always so much to do with all this.

Bryant,

That is a great idea. I have links to the blog, links to the website, links for the email. Links specifically to appropriately informative posts. Should have already been pushing my posts.

Thanks,

Richard

Great advice, Bryant. I'm going to have to use that in my emails.

I'm here Hun :)

Broker Bryant...blogging has made me have to talk much, much less. With a few clicks and links, it is now possible to explain what may have taken hours. On the flip side, when people find answers, they often call to say thanks or get help. That's a great push back!

Good point Bryant. Make it easy for them by just sending them the link. You've got all the material ready for them already. All they have to do is click.

BB you certainly rock and I am still laughing at the way you throw in humor with some extremely helpful and relevant information! I like the idea of just sending links and will do so!

Hi BB...Thanks for the reminder. I definitely need to work on this. I should be incluidng links to some of my Localism posts so folks get to know my area better.

We need to be proactive in promoting our blogs. After all, as Karen Anne so aptly put it, RELALTORS are pushy, pushy, pushy. Might just as well act that way.

Actually it is a great way to help disseminate important information and to promote ourelves.

Thanks again,

Kate

Bryant, I'm having one of those "Why didn't I think of that?" moments. Such a wonderful way to push your articles without being pushy at all!

Bryant, it is all about both kinds of marketing, isn't it? Sometimes I get critized because I do both but oh well... we sometimes have to take the message to them. Good reminder.

Thanks for hammering this point home, new ideas don't always sink in the first time.

The way you re-purpose your information is brilliant. I think that bloggers are sitting on a lot of "equity" with their content, the key is knowing how to put that equity to use.

Bryant,

I loved the video counter offer.

Can I post a linkto t on my website?

Brian

BB - Love it. When I realized the power of your suggestion, I calmed down about not knowing how to blog right, and jsut started writing. I figure each one I write can be referenced whenever it's appropriate... even years from now. For now, I just need to build up my "Inventory" of articles.

I love your idea of including the links in our emails to our sellers/buyers. Awesome idea.

This is good stuff. I love the humor at the end. I'm going to create something like this.....love it!

Great idea BB! I love to email contracts to clients and add a link to my blog - probably shouldn't admit it, but I've never included a link to a specific article. Excellent!

Bryant, I'm slowiy learning how to make the best use of FB, Twitter, etc. And, you're right, writing a blog is worth nothing if no one reads it. I've got to go and start "linking" now. Thanks for a good reminder.

integrating it into emails and such is a great idea. Besides, it much better to direct them to a blog article on a subject rather than have to recite the same thing over and over to every new client/customer. Thanks.

I have done this for a a few months myself. I do it a lot when someone wants to look in a particular neighborhood and I send them to my blog about another neighborhood that might be similar. I also do it for first timers.

I send people links to my marketing...on and on...

Outstanding idea...now if I just need to remember where all that info is on my blog.

Bryant - Great idea! I hadn't thought of doing that... Thank you! :)

And that is why Active Rain is such a necessary Resource... Thanks Bryant - once I wrap my mind around this - I might forget how to get home, because I ran out of room!... GREAT STUFF...

I have been sending people to my posts for a while now. It is a great way to build the RIGHT traffic.

That is a great idea. I guess need to do that more often. Get more people reading my blog

Bryant- this is SO good and I am going to start implementing this... why are all the great ideas so simple, yet, we never seem to think of them:)?

Hi BB - I do promote my blog everywhere (at least I thought I did), but I like the creative way you get people to it by linking to articles of particular interest to them. Clearly I need to upgrade my promotion technique!

I try to promote my other blog in emails to be clients as much as possible. Great post.

Oh my BB.. got to love the redneck counter offer.... Just stand clear !

Broker Bryant: You are spot on as usual. Loved what you said if you can't pul em in push it on em.

Bryant- We are always pushing the good stuff on our blog- get them hooked on it! Yep, keep them coming back for more.

We even invite other agents in our market who have no clue about short sales to our blog to read our articles. They tell their buyers to read our blog:)

We also use bookmarks with our blog address on them and bring them to use as pass alongs to everyone we meet.

I need push people a bit more. I like the emails you do that point to your posts and use them as ways to drive people back again and again.

Answer real estate complaints online.

Great point. I'm trying to do what you are saying ... even before my blog presence is great. Thanks for your tip on range based pricing. I always wondered how to list that in the mls. Thanks for the tip.

This concept should apply to all marketing not just blogging. If you take it to the people they can't ignore it!

APR

That is a great post and a great idea! I have my my blog link in my signature but have never sent it out to clients!

It's all relevant :)

Thank you. The closest thing I've done is to email-blast out some of my blogs to clients.

You make a good point. I need to kick it up a notch. Thanks for the reminder and tips.

I think I remember this post in the past too. But reminders are good. And I'm a fan of value range pricing. Now is a good time to use it and you've done a good job of explaining it.

Lisa, I'm running out of things to write about :) Everytime I have an idea for a post I remember I have already written it sooooooo I edit and repost.

Here's some hokmework for everyone.

Include at least one link to EVERY email you send out. If you don't have an applicable article to link to.....write one.

I have just hired 2 new agents and they too are being trained to link to my articles. The reason os twofold. First they can provide information from a 3rd party (me) that adds credibility to what they are saying and secondly it directs people to my site.

As always I appreciate all the great comments.

Good work BB. It is always great to be able to refer back to things you have written. Consumers are also able to see a number of other opinions on the subject as well from other Realtors.

Brian Madigan...

The Counter Offer belongs to me. You may link to it but under no circumstances may you use any of our material for promotional purposes. Our marketing materials are ours. I don't mean to sound bitchy but we've had problems with folks stealing our stuff. Sorry that a few bad apples ruin it for others. Really I am :)

TLW...ROAR!

Bryant,

That is definitely taking it to the next level. I appreciate the help.

Excellent example. That definitely should get their attention. One thing, I am shocked that anything in Poinciana is going for $179,000 - a lakefront mansion?

I think the Redneck Video was one of the first bits I saw of Active Rain! I joined soon afterwards. I love it!!! Thanks for the laughs.

Bryant - this is an excellent post ,and emailing clients links does push the blog at them.

BB and TLW, I love the way you guys think..most of the time! This is my favorite: Include at least one link to EVERY email you send out. If you don't have an applicable article to link to.....write one.

Bwahahahaha. Loved the you tube video. Loved the idea of emailing links, too.

Good idea and I'm beginning to do this with clients and potential clients now that I have some great past posts to point them too!

BB- No arguments here. It is about both push and pull and there's nothing wrong with that. Push them to your blog, pull them in with good content. It works.

Getting user engagement is key. When i emailed about an oceanfront condo, that reduced its price last Thursday from 195k to 95k, with a link to emai me, i got forty responses. Actually, i put two links in the email and it was interesting to see which users clicked which links. There's always something to learn about online marketing ain't it?

Good point. My Blogs are often answers to questions I have given to clients.

BB - I must admit that I forget to use links in my email sometimes, I will do better next time. Thanks for the reminder.

Bryant, where can I get me one of them hot, shotgun totin wife/assistants in the video? That's the key to making a deal work!! Thanks for the education. I've been doing this but not to the extent that I should to get more traffic. Great post!

Steve

Bryant:

I've got 5 sites on my e:mail signature and I guess that they are working. I've never thought to link an article in the message too. I like to analogy of the toy cars / range pricing, naturally it works. I'm off to read the "Redneck Counter Offer"

HELLO BRYANT! Between yours and Missy Caulk's post - my blog is going to get a serious workout over the next few days! -- Gabrielle

BB, I don't write nearly as many "how to" posts as you do but I can see how this could be extremely beneficial. Maybe I will provide links to YOUR posts:)

BB - I have to say that this was a very timely post for me. Earlier this year, I started including links to my blogs in some of my emails to clients and prospects just like the way you illustrated, with the intention of driving people to my blog. Being new to AR (eight month & counting), I didn't have a lot of material to "push" at them but I did the best I could with what I had to work with. After awhile, it just sort of became habit and the more material I had to work with the more often I got to practice the opportunity.

Recently, I got a call from a Realtor, who found me on AR, and we had an incredible conversation where she turned over three clients to me that I am now working with in trying to get them pre-approved for a local county dpa program. In following up with the Realtor to thank her for the business and update her about the appts I've made to meet with her clients, I included some links to some of my blog posts about some topics that she and I discussed.

Last night, I got a call from a woman who told me she was referred by the Realtor. The woman is interested in purchasing her first investment property and the Realtor had sent her my blog link about a post I wrote for first time investors. I'm meeting with the woman later this week to get her pre-approved.

This morning, I got a call from the Realtor and she was also intrigued by the same post I sent her and she too is looking to buy her first investment property and wants to know more about the program I was promoting. All because I included links to some of my blog posts in an email.

Anyway, I just wanted to tell you that and hopefully some other newbie reading this post will not feel so discouraged because they don't have a huge library of blog posts to work with and hopefully they will feel inspired to do the best they can with what they have to work with like I did. While I am no master blogger like you and much of the AR community, I have managed to do ok with what I have to work with and so far, it's working out well for me. Thx for being an inspiration to us newbies BB. :)

BB - Forgot to mention - Broker Bryant's Redneck Counter Offer - ROTFLMAO! That was hilarious. You go BB (& TLW too).

Funny Videos!

Your point is a great one....but I wonder about the timing? There is so much to read before you have to read the blog. I'd pick a less wordy opportunity.

Wordless Wednesday comment:.

Your a Featured Post

@ Donne: That "shotgun" video... the Redneck Counter Offer... is totally disgraceful. How anyone could ROTFLYAO... is totally beyond me. There is so much unnecessary violence in this country... and to do a video on this, and laugh at this is just bizarre.

Karen...

Have you ever heard the saying about if you have nothing nice to say...Perhaps you should hush up? I for one get very tired of you saying things around The Rain that are best left unsaid. If you don't like what you're reading please feel free to scroll on. I promise not to hold it against you :)

TLW...ROAR!

Karen Anne, The seller I made this video for called me in tears because we had just received another really low offer on her house. She and her husband had already moved across country and the stress was getting to them. After I sent her this video she called me back with tears of joy and laughter in her voice. How can you poissibly find that "disgraceful"? You are certainly entitled to your opinion but it is neither welcomed or needed on my blog. So please just move on. This blog is for teaching and learning.

BB and TLW....right on! Once you start reading a blog and find if offensive...move on. I, like most of the commenters here liked the video. You got to have a sense of humor...or you will dry uppppp. I am so glad your sellers got some laughter. especially with the stress of selling the house.

APR

BB and TLW,

I am new to all this, but must agree that laughter is the best medicine for stress, and the redneck counter was absolutely hilarious. You have great teachings, Obi Wan. I return often. Thank you from a newbie.

TLW, great to have you roaring...and shooting!It was a good shot...bet few people ski in front of your house ;).

all the best...

I'm thinkin I could be good friends with TLW and her counteroffer persuader. Good shot BTW. What did the agent think of your reply? Maybe you could do that in another video.

Excellent points to include our other instructive/informative posts with emails, etc. I keep forgetting that.

Bryant: Love this idea! Thanks.

BB - Great suggestion. I promote my blogs in lots of ways but not quite as eloquently as you in this email letter to your seller client. Terrific idea.

Jeff

Your publicized price range in the MLS is very interesting. We do not do that here in NE TN. I still love your Redneck Counteroffer video. It cracks me up everytime.

I like the concept and I especially liked your blog about sellers who will not "pay" the Buyer's closing costs...

Also, I'll be adding the redneck counter offer to my arsenal... There is bound to be a time when I can use that one...

MAY

Great advice. Thanks for the tip!

MAY

I do try to do this, but you know there are so many things and you forget, plus your post has actually given me a few more ideas on various ways to push the blog in the face, so thanks for the reminder and inspiration Brian! Loved the video and TLW's counter offer.

MAY

As always BB, great points for everyone to follow. We can cut out on a lot of duplication, or explaining the same things over & over to different people, by simply using our blog as the informative tool that it is.

MAY

I have never sent links to my blog posts to clietns. Great idea. Thanks for the post.

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?