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Email: Personal or a "Drip" System?

The great power of email. It makes life simple. You can literally work from the beach and you can get your clients information at an incredible pace. Here's the catch....everyone is doing it now.

So that beg's the question: How are you approaching your client email lists? Through a personal touch? Or do you have them on some sort of drip system that sends them listings in their price range or "Just Listed" mass emails?

If you sit open houses like I do or receive clients through published material or internet leads, there is a pretty good chance that you are not the only person feeding them "Just Listed" or "Hot Sheet" info on your area.

The challenge: Assume they have met 5 other people that send them the generic and keep the emails personal and fresh.

Can you do it?

What are you doing now that makes you stand out.....or can you admit that it's just another lead thrown into the "Drip" system???

Casey is a leading resource for Destin Florida Real Estate and 30A Real Estate. Everything from Gulf Front Luxury to Short Sales and Bank owned Properties in the Destin Florida area.

Casey@Destinproperties.com 850.502.6044

Email Casey now for deal alerts in your price range.

Search for hours....or just make one phone call.....

Posted by Casey Joiner Destin-Sandestin FL Real Estate on 04/29/2009 05:35 PM

Comments (7)

Email Campaigns in the Online Marketing Channel

email marketing, email drip campaigns, mass email, real estate marketing

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7 Comments on Email: Personal or a "Drip" System?

APR

Hi There:

I do both, drip and personal. I use the MLS system to automatically send listing updates, which I'm sure everyone who has clients here does. I get a lot of internet leads that dont' leave good numbers but do leave good emails. Sometimes, they even email me back or call and I can obtain a little bit of personal email, such as an upcoming job interview etc. In that case, when I'm going through my listing and sending an email, I try to mention something personal to them. My hope is that they think "wow, she remembered." It's very time consuming, but isnt' that really part of good customer service? As a client, I'd want to feel like I was important to my agent.

Lisa

I do similar to Lisa. I like to put personal touches in emails to let them realize they are not just on an automatic email program. I'm also in the process (in my mind, anyway) of putting together some emails that offer more information, cool links, etc. for those clients where email is my only contact. Hopefully that will inspire them to think more of what I am doing for them.

I also do both but I do ask them if they are really looking to buy what they look for in an agent and see if I can become the "only" one they are dealing with. In all honesty if they are working with more than one I don't try to hard. I basically set them up on my search drip away which means automatic searches and one personal ever month if they do not respond to me within 6 months I cut them loose from my drip too.

What a clever blog. I remember the old days when we had to drive miles and miles to get an offer signed. Tech products are amazing and it took a while for us to get there but I guess I am a drip as I enjoy the alluvial force. Have fun!

I hate the phrases "drip system" or "lead generation" as it gives off a false impression to the agent. We are here to build relationships. If we are dripping people with stuff, is that really developing a relationship? I am a strong believer in face to face marketing. It just sounds a bit bazaar to say that I am on a drip system in seeing clients each month.

Nice post........

I try to avoid the 'drip' mail. I found that it loses too many prospects. I try hard to follow up with each prospect with a personal email.

MAY

In response to Tim Moncrief's post. I'm with you on the point that I really want to develop personal relationships with my clients. That's the part of this career that I'm really enjoying. However, I do have a lot of "long term" clients that start watching the housing market a year or more before they're ready to buy. They come to us via the web just looking for pricing info. Many of them are relocating in the future when they come into my database. I'll initially set up a search in our MLS for them, which sends emails when a new home enters the market that fits their criteria. I consider that a drip system since it's automated. If I have a personal tidbit of info on them, I'll send them a personal email every few months just to say hello and ask how they're doing. I don't try to "get them on the hook" at this point at all. They usually email me back a quick update on their plans which lets me know they're still out there and are a potential future client. For my active buyers, who are ready to move forward, I'm much more in touch with them. I don't send out any drip emails with market updates or tips and tricks etc. to anyone. I'm not so sure emails like that are worth the time it takes to get them out. As a client, I would probably just delete them as Spam. Everyone is just so busy these days.

Has anyone had success with those types of drip emails? I'm a pretty new agent, so I'm still feeling my way through the marketing process. Any ideas or advice is greatly appreciated.
Lisa in AZ

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