Cape Coral, Florida. As CBS News called it this morning - "Ground Zero of the housing crisis" last year. But one Realtor is turning that tide with an innovative approach to marketing foreclosures. Marc Joseph of Foreclosures Tours R Us is shepherding literal boatloads of potential buyers to multiple waterfront foreclosures at one time. He is making change happen at a local level that has the potential to create a positive ripple effect across the whole nation.
Click here for the CBS News article. (The photo is courtesy of CBS as well.)
What an inspiration! As I watched the story this morning it made me think about what I'm doing to help the economic situation. Here in Fort Mill, SC my partner Markelle Harden and I are offering a free monthly listing tour to local agents. We meet in the morning at a lovely downtown coffee shop, Bac In Tyme, and then pile into a corporate van and away we go. While many brokerages do in-office tours after sales meetings, this tour allows for some unique opportunities:
- Agents from multiple brokerages can network, view and provide feedback on each others' listings, and match their buyers to homes they've not yet shown.
- Sponsors for our tour can provide marketing materials to the agents to be passed along to both buyers and sellers.
- Sellers with stale listings get a boost seeing that 7-10 agents have viewed, and provided feedback on, their home.
How about you? What do you do that is innovative and WORKS? Please comment and share your ideas. Let's work together to turn the tide across the nation!
If you happen to have a listing in the Fort Mill, SC area and would like to join us for our next tour in May, please contact us!
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Past Blog Posts by Pam:
What do you see - Obstacle or Opportunity? *Featured*
Are you Sweating the Small Stuff?
Blogs by my partner, Markelle Harden:
How do you fire a referred client without burning referral bridges?
What are your statistics for new business?
Facebook & Twitter: Are you Referable?
ONE FREE THING to Gain New Leads in 2009
Using Post-Its to Reach Your 2009 Production Goals
Best Contact Task Management Software Available for 2009 Organization Goals
Are You Using the Credit Crunch to Your Advantage When Working with Buyers?
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